Viral marketing campaigns: Catchphrase

6 viral marketing campaigns: Catchphrase, traced from the first post to the peak with sources. 67% started on TV. Median 122 days from first post to peak.

Cases
6
Median Spread Score
48
Most started on
TV67%
First post to peak
122 days

By mechanic

All395Controversy163Newsjacking142Response chain111Transgression110Real-world spectacle81Pairing75Mystery & lore61Scarcity drop54Visible in use47Creator relay41Identity badge31Challenge26Political adoption18Underdog18Maker origin18Remixable template17Sell-out loop16Shareable output14Revival11Brand pile-on9Fandom mobilisation8Dupe economy7Catchphrase6

Instacart: For Papa!

50
Spike Jonze’s extended Instacart musical with Ben Stiller and Benson Boone competing over banana ripeness.

22B impressions

Dilly Dilly

49
A medieval king toasted guests bringing Bud Light and banished a guest bringing mead.

4B impressions

It's a Tide Ad

48
It's A Tide Ad :60

3.6B impressions

Apple Think Different

43
A Think Different street advertisement photographed in 1997; CC BY-SA 4.0.

Budweiser 'Whassup?!'

38
On Reflection: Budweiser Whassup!? | shots

Specsavers van on a bollard

35
Should have gone to... Oh, wait

150M impressions

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