Viral marketing campaigns: Revival

Cases
11
Median Spread Score
38
Most started on
YouTube36%
First post to peak
5 days

By mechanic

All380Controversy154Newsjacking140Response chain110Transgression108Real-world spectacle75Pairing74Mystery & lore60Scarcity drop49Visible in use46Creator relay41Identity badge29Challenge26Maker origin18Underdog17Political adoption16Sell-out loop16Remixable template15Shareable output13Revival11Brand pile-on9Fandom mobilisation7Dupe economy6

Dumb Ways to Die

58
Dumb Ways to Die

1.2B views

Gap Linen Moves with Tyla and Jungle

54
Introducing #Linenmoves. @Jungle4eva’s worldwide hit “Back on 74” re-imagined with @Tyla. Featuring brand new choreography by @ShayLatukolan. Celebrating the moves that unite us. For individuals who…

100M impressions

Dundee: The Son of a Legend Returns Home

53
DUNDEE: The Son Of A Legend Returns Home (2018) Official Movie Teaser Trailer #1

9.2B impressions

Coldplay's Game of Thrones: The Musical

45
Coldplay's Game of Thrones: The Musical (Full 12-minute version)

Peaked at #1

Billy Goes to the River

41
A Cherokee hybrid ad in which a father and son freed Billy Bass before a bear and eagle attacked him.

800M impressions

Caverna do Dragão: O Retorno

38
A live-action Renault ad gave the Dungeons & Dragons cartoon a homecoming in a Kwid Outsider.

1B impressions

Chevrolet New Generation: The Sopranos

37
Meadow retraced Tony’s opening drive in a Silverado EV, then reunited with A.J. at a restaurant.

4.3M views

New Coke x Stranger Things

36
The upside-down New Coke vending machine used for the Stranger Things promotion.

CSAA Rickroll 2.0

32
InsurAAAnce & Rick Astley Never Gonna Give You Up

2.2B impressions

ForteBank Humanity Chain

31
Алматы в центре мирового внимания: арт-объект «Единство» стал новой точкой притяжения

16M impressions

IKEA Better Late Than Never

0
NEW WORK: Why is IKEA Sweden jumping on viral trends a decade too late?!? 🧐 Loyalty programs that reward customers with points aren’t exactly new. So when IKEA Sweden asked for a launch campaign… |…

6.1K views

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Revival in every industry