Viral marketing campaigns: Political adoption

Cases
16
Median Spread Score
48
Most started on
X31%
First post to peak
3 days

By mechanic

All380Controversy154Newsjacking140Response chain110Transgression108Real-world spectacle75Pairing74Mystery & lore60Scarcity drop49Visible in use46Creator relay41Identity badge29Challenge26Maker origin18Underdog17Political adoption16Sell-out loop16Remixable template15Shareable output13Revival11Brand pile-on9Fandom mobilisation7Dupe economy6

Colossal's Dire Wolf Announcement

69
SOUND ON. You’re hearing the first howl of a dire wolf in over 10,000 years. Meet Romulus and Remus—the world’s first de-extinct animals, born on October 1, 2024. The dire wolf has been extinct for…

120B impressions

Daily Star’s Liz Truss Lettuce

63
LIVE: Can Liz Truss outlast a lettuce?

1.25B impressions

Elmo Is Just Checking In

61
Wow! Elmo is glad he asked! Elmo learned that it is important to ask a friend how they are doing. Elmo will check in again soon, friends! Elmo loves you.❤️ #EmotionalWellBeing

300M impressions

Gritty

56
It me. #Gritty

101M impressions

Burger King Whopper Neutrality

52
An in-store video stunt that charged more for faster Whoppers to explain net neutrality.

4.3B impressions

Fearless Girl

50
'Fearless Girl' statue face off Wall Street Bull in New York

4.6B impressions

Domino's Paving for Pizza

48
Don't Let Bad Potholes Ruin Good Pizza! Domino's Starts Paving for Pizza

1.1B impressions

Streamberry / You Are Awful

48
Madison Is Awful, now streaming in London. #YouAreAwful

1.6M views

Volkswagen’s Elis Regina and Maria Rita AI Duet

44
VW 70 anos | Gerações | VW Brasil

2.7B impressions

Dove Cost of Beauty

43
Social Media's Impact on Kids' Mental Health: A Dove Film

11.1B impressions

Ford Men's Only Edition Explorer

43
A spoof Explorer ad removed features credited to women and revealed a tribute for Women’s History Month.

39M impressions

DistanceDance

41
Stay home & do the #distancedance. Tag me & the hashtag in your video. P&G will donate to Feeding America & Matthew 25 for first 3M videos #PGPartner

197.5M views

Sydney Sweeney Has Great Jeans

40
A blonde woman wearing denim pictured laying down in a billboard advertisement

Amtrak’s “trains” tweet

35
@SFBART

Calm Ad Space of Silence

27
2024 Election - Calm Silent Ad

488.1K impressions

Palau Pledge

10
Palau Pledge immigration stamp and its printed environmental promise. Official campaign press image; exact photograph date not stated.

More collections

Political adoption in every industry