Viral food and drink marketing: Challenge

Cases
9
Median Spread Score
55
Most started on
TikTok33%
First post to peak
23 days

By mechanic

All101Controversy40Response chain37Scarcity drop32Newsjacking29Pairing19Transgression19Creator relay15Sell-out loop14Mystery & lore13Identity badge11Visible in use10Challenge9Remixable template9Real-world spectacle9Maker origin8Dupe economy6Sound or audio meme6Resale market6

Doggface Ocean Spray Dreams video

63
Morning vibe #420souljahz #ec #feelinggood #h2o #cloud9 #happyhippie #worldpeace #king #peaceup #merch #tacos #waterislife #high #morning #710 #cloud9

15B impressions

McDonald's: Grimace's Birthday

63
R.I.P Grimace (and me) #mcdonalds #grimace #milkshake #grimaceshake #birthday #fakedeath #yummy

9.7B impressions

Dalgona coffee

59
달고나커피, 400번 저어먹는 커피

Peaked at #1

Grimace Shake

59
R.I.P Grimace (and me) #mcdonalds #grimace #milkshake #grimaceshake #birthday #fakedeath #yummy

6.6M impressions

Whopper Whopper

55
Whopper Whopper (Extended)

1B impressions

McDonald's UK: Raise Your Arches

46
Edgar Wright’s office workers invited colleagues to McDonald’s by raising their eyebrows to Yello’s Oh Yeah.

4.4M impressions

No Smiles (Smile Agenai)

41
ano「スマイルあげない」Music Video

85M impressions

Cheerio Challenge

38
#cheeriochallenge #sleepybaby had 10 but couldn't take pic quick enough

100M impressions

Chipotle Lid Flip

28
Chipotle on Instagram: "💯"

111K derivatives

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