Viral food and drink marketing: Transgression

Cases
19
Median Spread Score
45
Most started on
YouTube32%
First post to peak
1 days

By mechanic

All101Controversy40Response chain37Scarcity drop32Newsjacking29Pairing19Transgression19Creator relay15Sell-out loop14Mystery & lore13Identity badge11Visible in use10Challenge9Remixable template9Real-world spectacle9Maker origin8Dupe economy6Sound or audio meme6Resale market6

Taco Bell: Freeing Taco T***day

53
Taco *Bleep* (Commercial) | Taco Bell

21B impressions

A Recipe for Seduction

52
A Recipe for Seduction | Presented by Kentucky Fried Chicken | Full Mini-Movie | Lifetime

1.8B impressions

Burger King Whopper Neutrality

52
An in-store video stunt that charged more for faster Whoppers to explain net neutrality.

4.3B impressions

KFC Double Down Dog

50
KFC Philippines Double Down Dog #KFCDoubleDownDog

50 sold

Doja Cat's Mexican Pizza Jingle

48
Doja Cat’s TikTok rap about Taco Bell’s discontinued Mexican Pizza.

1K derivatives

I Love You, Colonel Sanders!

48
Official Steam screenshot of the Colonel Sanders dating simulator.

1B impressions

Sweethearts Situationships

47
Sweethearts takes 'Situationships' to the next level

4B impressions

Extra Gum: The Story of Sarah & Juan

46
A two-minute love story told through gum-wrapper drawings, set to Haley Reinhart’s Elvis cover.

1.3B impressions

McDonald's UK: Raise Your Arches

46
Edgar Wright’s office workers invited colleagues to McDonald’s by raising their eyebrows to Yello’s Oh Yeah.

4.4M impressions

Burger King Google Home of the Whopper

45
A Whopper ad whose spoken Google command made nearby Home speakers read Wikipedia.

10.5B impressions

Pop-Tarts: The First Edible Mascot

43
Welcome to the Pop-Tarts Bowl.

4B impressions

No Smiles (Smile Agenai)

41
ano「スマイルあげない」Music Video

85M impressions

IKEA x Chupa Chups meatball lollipop

40
IKEA UK on Instagram: "We heard you like Swedish candy 🍭 So here’s the sweetest mashup no one asked for, but everyone will want to taste!"

25M impressions

PedidosYa: World Cup Delivery

37
Campaign vendor’s screenshot of the World Cup delivery tracker, with Lionel as courier.

26M impressions

Progresso Soup Drops

36
General Mills’ Progresso Soup Drops Campaign Wins Gold and Silver Lions at Cannes Lions International Festival of Creativity

12.83B impressions

KFC Extra Crispy Sunscreen

33
A fried chicken-scented sunscreen giveaway promoted by an infomercial starring George Hamilton as the Colonel.

200K views

Denny’s Zoom-In Tweet

26
zoom in on the syrup

30M impressions

Whopper Sacrifice

18
Whopper Sacrifice Facebook application shown in the campaign portfolio

Burger King Subservient Chicken

10
Subservient Chicken leaning toward the camera in its interactive living-room setting. 2004 campaign screenshot in a contemporary article later updated.

More collections

Transgression in every industry