Viral food and drink marketing: Visible in use

Cases
10
Median Spread Score
40
Most started on
Retail60%
First post to peak
7 days

By mechanic

All101Controversy40Response chain37Scarcity drop32Newsjacking29Pairing19Transgression19Creator relay15Sell-out loop14Mystery & lore13Identity badge11Visible in use10Challenge9Remixable template9Real-world spectacle9Maker origin8Dupe economy6Sound or audio meme6Resale market6

McDonald’s: WcDonald’s

55
WcDonald’s manga takeout bag

6B impressions

BomBombs hot chocolate bombs

54
BomBombs ten-piece hot chocolate bomb gift set with its box open.

3M sold

Heineken: The Boring Phone

53
Heineken | The Boring Phone - HD Camera

8.9B impressions

The Michelob Guy

52
No cell phone. Just a man watching Tiger with a Michelob Ultra.

250M impressions

Drunken Dumpling XL Soup Dumpling

40
Drunken Dumpling on Instagram: "Stay tuned to our reopening!!! 🥢"

25 sold

Heinz: Every Sauce

38
INTRODUCING… Every Sauce ✨ A holy grail of sauces that includes not one, not two, but 14 Heinz sauces! 🤯 The catch, only 100 bottles exist and the only way to get one is to win! Tap the link below…

220M impressions

Chili's Big Smasher Burger

33
Big Smasher burger and fries on a wooden board, from the official burger menu.

46M impressions

KitKat Iftar Bar

27
The Iftar Bar beside its red geometric packaging.

2M impressions

Coffee in a Cone

24
Latte art in chocolate-lined waffle cones sold by Bluestone Lane.

50M impressions

Haidilao’s Kemusan dance wave

10

More collections

Visible in use in every industry