Viral food and drink marketing: Resale market

Cases
6
Median Spread Score
39
Most started on
Retail67%
First post to peak
4 days

By mechanic

All101Controversy40Response chain37Scarcity drop32Newsjacking29Pairing19Transgression19Creator relay15Sell-out loop14Mystery & lore13Identity badge11Visible in use10Challenge9Remixable template9Real-world spectacle9Maker origin8Dupe economy6Sound or audio meme6Resale market6

BTS Meal

55
A "BTS Meal" served in Indonesia by McDonalds, as part of a collaboration with the South Korean boy band BTS. Clockwise from bottom left, this example contains 9 Chicken McNuggets, medium fries, a…

$98M revenue

BomBombs hot chocolate bombs

54
BomBombs ten-piece hot chocolate bomb gift set with its box open.

3M sold

McDonald's x Cactus Plant Flea Market Happy Meal

39
Despite Sellouts, There's Still Mass Interest in McDonald's Adult Happy Meals

1B impressions

Heinz: Every Sauce

38
INTRODUCING… Every Sauce ✨ A holy grail of sauces that includes not one, not two, but 14 Heinz sauces! 🤯 The catch, only 100 bottles exist and the only way to get one is to win! Tap the link below…

220M impressions

Prime Hydration

35
Circana’s New Product Pacesetters Report Reveals 2023 Innovation Meets Consumers in New Moments

$323.9M revenue

KFC Extra Crispy Sunscreen

33
A fried chicken-scented sunscreen giveaway promoted by an infomercial starring George Hamilton as the Colonel.

200K views

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Resale market in every industry