Viral food and drink marketing: Dupe economy

Cases
6
Median Spread Score
40
Most started on
Retail83%
First post to peak
140 days

By mechanic

All101Controversy40Response chain37Scarcity drop32Newsjacking29Pairing19Transgression19Creator relay15Sell-out loop14Mystery & lore13Identity badge11Visible in use10Challenge9Remixable template9Real-world spectacle9Maker origin8Dupe economy6Sound or audio meme6Resale market6

Dubai chocolate

66
@fixdessertchocolatier WOW, JUST WOW!!! Can’t explain how good these are! When a chocolate, a dessert and a piece of art meet this is what you get! 🍫 "Can't Get Knafeh of it," "Mind Your Own…

120M views

Raindrop Cake

51
A raindrop cake is a Japanese dish made from water and agar that resembles a bead of water on a surface.

700 sold

Drunken Dumpling XL Soup Dumpling

40
Drunken Dumpling on Instagram: "Stay tuned to our reopening!!! 🥢"

25 sold

Hailey Bieber's Strawberry Glaze Skin Smoothie

33
Four Strawberry Glaze Skin Smoothies in Erewhon cups, from the official home kit product page.

$864K revenue

Cronut

27

Coffee in a Cone

24
Latte art in chocolate-lined waffle cones sold by Bluestone Lane.

50M impressions

More collections

Dupe economy in every industry