Viral food and drinks: Visible in use

Cases
6
Median Spread Score
40
Most started on
Retail100%
First post to peak
107 days

By mechanic

All30Scarcity drop15Controversy14Sell-out loop8Response chain7Identity badge7Dupe economy6Creator relay6Visible in use6

BomBombs hot chocolate bombs

54
BomBombs ten-piece hot chocolate bomb gift set with its box open.

3M sold

Starbucks Unicorn Frappuccino

41
Starbucks' Unicorn Frappuccino launch image

155K derivatives

Drunken Dumpling XL Soup Dumpling

40
Drunken Dumpling on Instagram: "Stay tuned to our reopening!!! 🥢"

25 sold

Crumbl Cookies

35
Crumbl's rotating cookie flavors on a pink background, from the company's own site.

$1B revenue

Chili's Big Smasher Burger

33
Big Smasher burger and fries on a wooden board, from the official burger menu.

46M impressions

Coffee in a Cone

24
Latte art in chocolate-lined waffle cones sold by Bluestone Lane.

50M impressions

More collections

Visible in use in every industry