Viral food and drinks: Sell-out loop

Cases
8
Median Spread Score
50
Most started on
Retail38%
First post to peak
18 days

By mechanic

All27Scarcity drop12Controversy12Sell-out loop8Response chain7Dupe economy6Creator relay6Identity badge6

Dubai chocolate

66
@fixdessertchocolatier WOW, JUST WOW!!! Can’t explain how good these are! When a chocolate, a dessert and a piece of art meet this is what you get! 🍫 "Can't Get Knafeh of it," "Mind Your Own…

120M views

Popeyes Chicken Sandwich

59
Popeyes’ official chicken sandwich photograph in its Canadian launch release.

21B impressions

BomBombs hot chocolate bombs

54
BomBombs ten-piece hot chocolate bomb gift set with its box open.

3M sold

Down N' Out Pokéburgers

50
Liefde voor Pokémon door de maag met nieuwe burger

Fruit Roll-Up Ice Cream

47
Reply to @joshmyfavourite Ice cream wrapped in fruit roll up 🤤 #eating #eatingshow #tiktokfood #mukbang #foodie #food #foryou #asmr #candy #fyp

Drunken Dumpling XL Soup Dumpling

40
Drunken Dumpling on Instagram: "Stay tuned to our reopening!!! 🥢"

25 sold

Patti LaBelle sweet potato pies

39
Current Walmart packaging for Patti LaBelle’s sweet potato pie; this image is not the 2015 launch packaging.

10M views

Gay Burger

37
GAY BURGER NOW AVAILABLE IN LA, SF & NYC on DoorDash, Postmates, GrubHub. @GayBurgerCo 😭🌈🍔

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Sell-out loop in every industry