Viral food and drinks: Scarcity drop

Cases
12
Median Spread Score
50
Most started on
Retail83%
First post to peak
14 days

By mechanic

All27Scarcity drop12Controversy12Sell-out loop8Response chain7Dupe economy6Creator relay6Identity badge6

Dubai chocolate

66
@fixdessertchocolatier WOW, JUST WOW!!! Can’t explain how good these are! When a chocolate, a dessert and a piece of art meet this is what you get! 🍫 "Can't Get Knafeh of it," "Mind Your Own…

120M views

BTS Meal

55
A "BTS Meal" served in Indonesia by McDonalds, as part of a collaboration with the South Korean boy band BTS. Clockwise from bottom left, this example contains 9 Chicken McNuggets, medium fries, a…

$98M revenue

Frida Breast Milk Ice Cream

55
‘Breast milk ice cream’ now available: What’s really inside

7.8B impressions

Raindrop Cake

51
A raindrop cake is a Japanese dish made from water and agar that resembles a bead of water on a surface.

700 sold

Down N' Out Pokéburgers

50
Liefde voor Pokémon door de maag met nieuwe burger

KFC Double Down Dog

50
KFC Philippines Double Down Dog #KFCDoubleDownDog

50 sold

Drunken Dumpling XL Soup Dumpling

40
Drunken Dumpling on Instagram: "Stay tuned to our reopening!!! 🥢"

25 sold

McDonald's x Cactus Plant Flea Market Happy Meal

39
Despite Sellouts, There's Still Mass Interest in McDonald's Adult Happy Meals

1B impressions

Prime Hydration

35
Circana’s New Product Pacesetters Report Reveals 2023 Innovation Meets Consumers in New Moments

$323.9M revenue

Hailey Bieber's Strawberry Glaze Skin Smoothie

33
Four Strawberry Glaze Skin Smoothies in Erewhon cups, from the official home kit product page.

$864K revenue

Cronut

27

Coffee in a Cone

24
Latte art in chocolate-lined waffle cones sold by Bluestone Lane.

50M impressions

More collections

Scarcity drop in every industry