Viral food and drinks: Controversy

Cases
12
Median Spread Score
40
Most started on
Retail42%
First post to peak
48 days

By mechanic

All27Scarcity drop12Controversy12Sell-out loop8Response chain7Dupe economy6Creator relay6Identity badge6

Dubai chocolate

66
@fixdessertchocolatier WOW, JUST WOW!!! Can’t explain how good these are! When a chocolate, a dessert and a piece of art meet this is what you get! 🍫 "Can't Get Knafeh of it," "Mind Your Own…

120M views

Dalgona coffee

59
달고나커피, 400번 저어먹는 커피

Peaked at #1

Popeyes Chicken Sandwich

59
Popeyes’ official chicken sandwich photograph in its Canadian launch release.

21B impressions

Frida Breast Milk Ice Cream

55
‘Breast milk ice cream’ now available: What’s really inside

7.8B impressions

KFC Double Down Dog

50
KFC Philippines Double Down Dog #KFCDoubleDownDog

50 sold

Pink Sauce

40
5.3M views · 1.6K reactions | The pink sauce pre-sale begins tonight at 7 PM I will go live🥰🥰🥰 | Chef Pii

200K sold

McDonald's x Cactus Plant Flea Market Happy Meal

39
Despite Sellouts, There's Still Mass Interest in McDonald's Adult Happy Meals

1B impressions

Gay Burger

37
GAY BURGER NOW AVAILABLE IN LA, SF & NYC on DoorDash, Postmates, GrubHub. @GayBurgerCo 😭🌈🍔

Prime Hydration

35
Circana’s New Product Pacesetters Report Reveals 2023 Innovation Meets Consumers in New Moments

$323.9M revenue

Alison Roman’s The Stew

34
A bowl of Alison Roman’s chickpea stew with greens, mint and yogurt.

3.5K derivatives

Greggs Vegan Sausage Roll

33
Vegan Roll Pork-Free

24M impressions

KFC Double Down

23

10M sold

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