Viral moments: Mystery & lore

Cases
6
Median Spread Score
43
Most started on
YouTube50%
First post to peak
3 days

By mechanic

All89Controversy53Response chain41Real-world spectacle28Creator relay23Transgression21Political adoption12Visible in use12Scarcity drop9Newsjacking8Resale market7Underdog7Mystery & lore6

Adele Carpool Karaoke

55
The full Carpool Karaoke segment with Adele singing and rapping alongside James Corden.

260M views

April the Giraffe livestream

45
April the giraffe at Animal Adventure Park in November 2020; photographed by AFoust.

$150K revenue

Sick Duo

43
This Duolingo app icon is absolute nightmare fuel. I hate that they did this to me.

30M impressions

Melania Trump's hand swat

42
LOL! Melania in Tel Aviv is as MISERABLE, as Melania in the U.S. Watch her push away the CREEP's hand. PRICELESS😂😂😂This guy is DISGUSTING!

Lady Gaga and Bradley Cooper’s Shallow Oscars performance

40
Lady Gaga, Bradley Cooper - Shallow (From A Star Is Born/Live From The Oscars)

Perseverance’s parachute code

20

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