Viral moments: Scarcity drop

Cases
9
Median Spread Score
40
Most started on
X44%
First post to peak
4 days

By mechanic

All89Controversy53Response chain41Real-world spectacle28Creator relay23Transgression21Political adoption12Visible in use12Scarcity drop9Newsjacking8Resale market7Underdog7Mystery & lore6

Cam Newton’s dab

49
Cam Newton dabbing bobblehead with movable head and arms.

Peaked at #1

Dr. Squatch: Sydney's Bathwater Bliss

49
@PopCrave oh the middle aged men are gonna go feral

74B impressions

#ALLMYMOVIES

45
Official project still showing LaBeouf watching his films at the Angelika Film Center.

Kendrick Lamar’s Celine Super Bowl Jeans

41
TikTok video by @_morganelise_h

3.4M views

Pokémon x Van Gogh Museum

40
Echt zin in een dagje Van Gogh museum om Pokémon te kijken 😎😎😎

3.7M views

Starbucks x Stanley Winter Pink Quencher

38
shes so much prettier in person omg 🎀🥹 #stanleycup #stanley #stanleystarbucks #stanleystarbuckscollab #targetstarbucks #myfirststanley #shesperfect #pinkstanley #fyp #fypシ @Stanley 1913 @Starbucks…

38 sold

Stanley Target Galentine's Collection

36
😀 #stanleycup #target #fyp

10 sold

Stanley x Wicked tumblers

32
People went crazy over the Wicked Stanleys#maurmi #funnygranny #wickedstanley #target #wicked @maurmi10 @S A V A G E G R A N T

4M views

Benito Antonio x Zara

30
Bad Bunny llega a Zara de Plaza Las Américas y transforman la tienda para el lanzamiento de su colección 🇵🇷

178.6K views

More collections

Scarcity drop in every industry