Viral moments: Controversy

Cases
53
Median Spread Score
43
Most started on
X51%
First post to peak
1 days

By mechanic

All89Controversy53Response chain41Real-world spectacle28Creator relay23Transgression21Political adoption12Visible in use12Scarcity drop9Newsjacking8Resale market7Underdog7Mystery & lore6

Banksy's Self-Shredding Painting

66
Banksy's Self-Shredding Painting

Kermencement

62
Kermit the Frog to Grads: ‘Leap Together’

9.6B impressions

Ford Super Duty Rescues a Cybertruck

60
Tesla Cybertruck pulled to safety by Ford pickup after getting stuck in snowy embankment

Mike Pence Fly

59
holy shit

$150K revenue

Billy Porter’s Oscars tuxedo gown

58
When you come to the Oscars, you must dress up. Thanks @CSiriano for creating this custom couture masterpiece. @OscarHeymanBros you have outdone yourselves with your iconic jewels. Style by…

Deez Nuts presidential campaign

58
RAYGUN’s Deez Nuts 2016 campaign-style artwork.

How Dare You

58
Greta Thunberg (Young Climate Activist) at the Climate Action Summit 2019 - Official Video

Alex Morgan’s tea-sipping celebration

54
HAPPY BIRTHDAY TO YOU, ALEXANDRA!

Planet Earth II iguana chase

52
Amazing footage: a hatchling sea iguana makes a run for its life to the safety of the shore, but will it escape the runner snakes?

Call Me Caitlyn

51
Caitlyn Jenner poses for Annie Leibovitz on the cover of Vanity Fair #CallMeCaitlyn http://t.co/NRyh6R09RR http://t.co/GO1ZgJJKBR

3.9B impressions

Jesse Williams' BET Awards Speech

51
Jesse Williams spoke to Entertainment Tonight at the BET Awards in Los Angeles.

3M views

Baldur's Gate 3 Bear Scene Reveal

49
Baldur's Gate 3: Launch Trailer

Cam Newton’s dab

49
Cam Newton dabbing bobblehead with movable head and arms.

Peaked at #1

Dr. Squatch: Sydney's Bathwater Bliss

49
@PopCrave oh the middle aged men are gonna go feral

74B impressions

Dakota Johnson’s Ellen Interview

48
Dakota Johnson’s Favorite Comedian Isn’t Ellen

Doja Cat’s Schiaparelli crystal look

48
The way doja ignore her while she was busy talking shot with kylie jenner is kinda the best moment,, btw Doja cat is all red is 🔥,,

9.3M views

Gojira's Olympics opening ceremony performance

48
Gojira and Marina Viotti performed “Ah! Ça ira” from the Conciergerie at the Paris Olympics opening ceremony.

Peaked at #1

The Row’s No-Phone Fashion Show

48
You asked, I answered—what REALLY happens at fashion week?

Eyepatch-Gate

47
Gillette on Instagram: "Well this is awkward"

6.9M views

Sam Smith's HARRI inflatable suit

47
sam smith squidward walking sounds #BRITs

2B impressions

Hugh Grant and Ashley Graham's Oscars interview

46
Lmao Hugh Grant appears to be shocked they are asking him questions during an interview wow what a dick #oscars

17.8M views

Nicole Kidman’s Vanity Fair Hollywood Cover

46
VANITY FAIR on Instagram: "Presenting our 28th annual Hollywood Issue, starring Academy Award nominee @NicoleKidman. The ‘Being the Ricardos’ star has held the keys to Hollywood for decades, and her…

#ALLMYMOVIES

45
Official project still showing LaBeouf watching his films at the Angelika Film Center.

April the Giraffe livestream

45
April the giraffe at Animal Adventure Park in November 2020; photographed by AFoust.

$150K revenue

Rihanna’s Super Bowl Halftime Show

45
Apple Music launches Rihanna’s Road to Halftime ahead of Super Bowl LVII

27K sold

Remove the new Snapchat Update

44
1,248,801 people signed and won this petition

Donald Trump's AI Jesus Post

43
Trump AI Jesus Scandal is Crazier Than You Think

Sick Duo

43
This Duolingo app icon is absolute nightmare fuel. I hate that they did this to me.

30M impressions

Lady Gaga's Super Bowl LI halftime show

43
Lady Gaga's FULL Pepsi Zero Sugar Super Bowl LI Halftime Show | NFL

410K sold

Susan Boyle's Britain's Got Talent audition

43
ITV misses out as Susan Boyle conquers web

Beto O’Rourke’s NFL-protests answer

42
‘I can think of nothing more American.’ — Beto O'Rourke — the man taking on Ted Cruz — brilliantly explains why NFL players kneeling during the anthem is not disrespectful

19.9M views

Kendrick Lamar’s Celine Super Bowl Jeans

41
TikTok video by @_morganelise_h

3.4M views

Maryam Moshiri's BBC middle-finger clip

40
Been a while since a middle finger gesture made it on to BBC News...

6.9M impressions

Pokémon x Van Gogh Museum

40
Echt zin in een dagje Van Gogh museum om Pokémon te kijken 😎😎😎

3.7M views

Lady Gaga and Bradley Cooper’s Shallow Oscars performance

40
Lady Gaga, Bradley Cooper - Shallow (From A Star Is Born/Live From The Oscars)

BMW heated seats: microtransaction hell

39
Me in my BMW in the winter after refusing to pay $18 a month for heated seats

Klarna and DoorDash’s burrito financing memes

39
They're doing the meme.

The $1 Chevrolet Chatbot

38
I just bought a 2024 Chevy Tahoe for $1.

20.3M impressions

Rhode Lemontini Belly-Chain Reveal

38
hailey’s new rhode waist chain that holds ur lip treatment. fabbbbbbb

71.7M views

Naomi Osaka’s Australian Open jellyfish outfit

37
Now THAT is an Australian Open fashion statement. Naomi Osaka entering Rod Laver Arena 👏 #AO26

2M views

Prada Kolhapuri sandals debate

37
Luxury brand Prada sells traditonal Kolhapuri chappals for Rs...

Fortnite AI Darth Vader

35
Darth Vader in the latest season of Fortnite.

Duolingo’s AI-First Memo

34
👇🏽 Below is an all-hands email from our CEO, Luis von Ahn – we are going to be AI-first. Just like how betting on mobile in 2012 made all the difference, we’re making a similar call now. This… |…

Timothée Chalamet's backless Haider Ackermann suit

33
Timothée Chalamet wins Venice. Go home, everyone - it’s all over.

Nighthawks Adults Only rating mix-up

32
Nighthawks on Steam

Stanley x Wicked tumblers

32
People went crazy over the Wicked Stanleys#maurmi #funnygranny #wickedstanley #target #wicked @maurmi10 @S A V A G E G R A N T

4M views

Jonathan Bailey’s The Row Flip-Flops

31
WHAT ARE THOSE SHOES JONATHAN STUART BAILEY

5.2K views

Benito Antonio x Zara

30
Bad Bunny llega a Zara de Plaza Las Américas y transforman la tienda para el lanzamiento de su colección 🇵🇷

178.6K views

Bath & Body Works Snowed In candle controversy

27
Bath & Body Works needs to fire all the people who approved this candle artwork 🤦🏻‍♀️

19.9K views

Carrier Plant-Move Announcement Video

27
I am the only one who can fix this. Very sad. Will not happen under my watch! #MakeAmericaGreatAgain

Yeezy Gap’s construction-bag display photo

23
This is how they are selling Yeezy GAP. The sales associate said Ye got mad when he saw they had it on hangers and this is how he wanted it. They won’t help you find ur size too, you just have to…

Klarna CEO's AI Marketing Savings Post

15
Business Insider's backlash headline and CEO photograph, shared in Antti Toivonen's LinkedIn reaction.

Einstein AI Homework Agent

13
Einstein’s February 23 landing-page claim to complete coursework automatically, reproduced by UW-Green Bay.

290 derivatives

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