Viral moments: Real-world spectacle

Cases
28
Median Spread Score
43
Most started on
X46%
First post to peak
1 days

By mechanic

All89Controversy53Response chain41Real-world spectacle28Creator relay23Transgression21Political adoption12Visible in use12Scarcity drop9Newsjacking8Resale market7Underdog7Mystery & lore6

Banksy's Self-Shredding Painting

66
Banksy's Self-Shredding Painting

Kermencement

62
Kermit the Frog to Grads: ‘Leap Together’

9.6B impressions

Duo at the Barbie Premiere

60
Duolingo attends the #Barbie premiere in Los Angeles.

150M impressions

Cybertruck window reveal

51
When everything's going wrong but you still gotta finish your presentation #Cybertruck

BMW iX Flow color-changing clip

49
This color changing @BMWUSA #iX is wild! It’s apparently very temperature sensitive so they have a backup in a trailer in case this one gets too hot / cold

Lady Gaga’s Met Gala outfit reveals

49
Lady Gaga changed outfits on the Met Gala carpet in Vogue’s official entrance recording.

Gojira's Olympics opening ceremony performance

48
Gojira and Marina Viotti performed “Ah! Ça ira” from the Conciergerie at the Paris Olympics opening ceremony.

Peaked at #1

Birdie Sanders

47
People flip out over bird joining Bernie at the lectern.

Sam Smith's HARRI inflatable suit

47
sam smith squidward walking sounds #BRITs

2B impressions

#ALLMYMOVIES

45
Official project still showing LaBeouf watching his films at the Angelika Film Center.

Andrea Bocelli: Music for Hope

44
Andrea Bocelli: Music For Hope - Live From Duomo di Milano

43M views

Falcon Heavy’s Starman

44

Red Bull Stratos

44

Lady Gaga's Super Bowl LI halftime show

43
Lady Gaga's FULL Pepsi Zero Sugar Super Bowl LI Halftime Show | NFL

410K sold

Tonga's Shirtless Olympic Flag Bearer

43
OLY-2016-RIO-OPENING-DELEGATION

608.7K impressions

Anrealage UV colour-changing runway

40
LIVE FROM ANREALAGE!!!

1.8M views

Pokémon x Van Gogh Museum

40
Echt zin in een dagje Van Gogh museum om Pokémon te kijken 😎😎😎

3.7M views

Anne Hathaway's Wrecking Ball lip sync

39
Anne Hathaway Crushes Miley Cyrus' "Wrecking Ball" | Lip Sync Battle

Starbucks x Stanley Winter Pink Quencher

38
shes so much prettier in person omg 🎀🥹 #stanleycup #stanley #stanleystarbucks #stanleystarbuckscollab #targetstarbucks #myfirststanley #shesperfect #pinkstanley #fyp #fypシ @Stanley 1913 @Starbucks…

38 sold

Naomi Osaka’s Australian Open jellyfish outfit

37
Now THAT is an Australian Open fashion statement. Naomi Osaka entering Rod Laver Arena 👏 #AO26

2M views

Stanley Target Galentine's Collection

36
😀 #stanleycup #target #fyp

10 sold

Stanley x Wicked tumblers

32
People went crazy over the Wicked Stanleys#maurmi #funnygranny #wickedstanley #target #wicked @maurmi10 @S A V A G E G R A N T

4M views

Benito Antonio x Zara

30
Bad Bunny llega a Zara de Plaza Las Américas y transforman la tienda para el lanzamiento de su colección 🇵🇷

178.6K views

Loewe’s pixelated runway clothes

29
Loewe had pixelated clothes on the runway for SS23.

Carrier Plant-Move Announcement Video

27
I am the only one who can fix this. Very sad. Will not happen under my watch! #MakeAmericaGreatAgain

Viktor & Rolf upside-down gowns

22
Well, life is pretty topsy-turvy these days. Why not make it couture? #Viktor&Rolf

Philae’s comet landing

10

DART’s asteroid impact

0

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