Viral retail marketing: Controversy

Cases
6
Median Spread Score
50
Most started on
Open web33%
First post to peak
6 days

By mechanic

All17Controversy6

Banksy's Self-Shredding Painting

66
Banksy's Self-Shredding Painting

IKEA paid Roblox jobs

55
Official game screenshot showing the IKEA showroom and co-worker avatars.

16B impressions

Amazon Prime Day 2015

50
Amazon’s retrospective illustration of the first Prime Day, showing a shopper carrying Amazon boxes.

58M impressions

Buster the Boxer

39
John Lewis Christmas Advert 2016 - #BusterTheBoxer

22K sold

Mog’s Christmas Calamity

39
Mog’s Christmas Calamity | Sainsbury’s Ad | Christmas 2015

11.5M impressions

Lidl Eau de Croissant

38
Plunge Creations’ croissant-shaped bottles for Lidl’s perfume campaign.

9M views

More collections

Controversy in every industry