Viral retail marketing: Transgression

6 viral retail marketing: Transgression, traced from the first post to the peak with sources. 50% started on Open web. Median 23 days from first post to peak.

Cases
6
Median Spread Score
49
Most started on
Open web50%
First post to peak
23 days

By mechanic

All26Controversy13Scarcity drop8Transgression6

IKEA paid Roblox jobs

55
Official game screenshot showing the IKEA showroom and co-worker avatars.

16B impressions

Instacart: For Papa!

50
Spike Jonze’s extended Instacart musical with Ben Stiller and Benson Boone competing over banana ripeness.

22B impressions

REI #OptOutside

49
Company Signs

6.7B impressions

Kmart “Ship My Pants”

45
SMP 34

1B impressions

Lidl Eau de Croissant

38
Plunge Creations’ croissant-shaped bottles for Lidl’s perfume campaign.

9M views

Dollar Tree raises its price to $1.25

24
In-store Dollar Tree sign announcing the $1.25 price

More collections

Transgression in every industry