Viral toy marketing: Visible in use

Cases
6
Median Spread Score
59
Most started on
Retail33%
First post to peak
460 days

By mechanic

All19Scarcity drop9Resale market8Controversy8Visible in use6

Labubu

64
THE MONSTERS BIG INTO ENERGY Series

$2.05B revenue

Chewbacca Mom

63
Facebook’s year-end screenshot of Candace Payne laughing in her Chewbacca mask.

164M views

Fidget spinner

59
All your questions about fidget spinners, answered | CNN

151.2K sold

LEGO Technic McLaren P1: The Ultimate Challenge

53
The Ultimate Challenge with Lando Norris | LEGO Technic

15B impressions

Tamagotchi

48
Original Tamagotchi models, Bandai

40M sold

Rainbow Loom

38
Original Rainbow Loom (use discount code RL3 for an additional discoun

$124M revenue

More collections

Visible in use in every industry