Viral toy marketing: Scarcity drop

Cases
6
Median Spread Score
40
Most started on
Retail67%
First post to peak
460 days

By mechanic

All15Scarcity drop6Resale market6

Labubu

64
THE MONSTERS BIG INTO ENERGY Series

$2.05B revenue

L.O.L. Surprise!

53
L.O.L. Surprise! Tots ball packaging in MGA's December 2017 product photo.

$3.5B revenue

Disney Lorcana

40
The Story Begins (Disney Lorcana TCG Teaser)

2.8B sold

Pokémon x Van Gogh Museum

40
Echt zin in een dagje Van Gogh museum om Pokémon te kijken 😎😎😎

3.7M views

Squishmallows

29
Official Squishmallows product collection; current shop, not a recovered 2017 sales listing.

400M sold

Hatchimals

24

More collections

Scarcity drop in every industry