Viral toy marketing: Controversy

Cases
8
Median Spread Score
48
Most started on
Retail63%
First post to peak
613 days

By mechanic

All19Scarcity drop9Resale market8Controversy8Visible in use6

Fidget spinner

59
All your questions about fidget spinners, answered | CNN

151.2K sold

Furby

53
An original 1998 Furby

$247M on a $10M media spend

L.O.L. Surprise!

53
L.O.L. Surprise! Tots ball packaging in MGA's December 2017 product photo.

$3.5B revenue

Bratz

48
MGA's 20th-anniversary reissue of the original 2001 Bratz dolls, with the Bratz and MGA logos.

$2.5B revenue

Tamagotchi

48
Original Tamagotchi models, Bandai

40M sold

Pokémon x Van Gogh Museum

40
Echt zin in een dagje Van Gogh museum om Pokémon te kijken 😎😎😎

3.7M views

Rainbow Loom

38
Original Rainbow Loom (use discount code RL3 for an additional discoun

$124M revenue

Barbie: Imagine the Possibilities

31
Imagine The Possibilities | @Barbie

More collections

Controversy in every industry