Adweek

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NYX x Cardi B Duck Plump

43
A Cardi B lip gloss ad that ended with a mock news report about men misusing Duck Plump.

2M views

Harder, Feta, breakFaster, Stronger

49
“There’s no such thing as a bad idea” Next time someone says that to you, just show them these adverts and then tell them to shut their stupid mouth. Erectile dysfunction medicine. Cheese. Cereal… |…

1M+ sightings on social media

MoonPie Lol Ok

45
Lol ok

1B impressions

Back Market: Hack Market

43
Back Market - Hack Market (ENG)

100M impressions

Duolingo Super Bowl Buttception

41
Do your lesson, no buts.

800M impressions

Amazon Finds a Way

42
Special delivery... #AmazonFindsAWay #JurassicWorld

50.8M impressions

Lidl Eau de Croissant

38
Plunge Creations’ croissant-shaped bottles for Lidl’s perfume campaign.

9M views

Heinz Mustard: Heinz Mustard X Mustard

39
Heinz - Mustard X Mustard

2.1B impressions

Apple iPod silhouette ads

48
A yellow iPod silhouette billboard in San Francisco, photographed in June 2005; CC BY-SA 2.0.

$20M media spend, U2 variant

Evian "Roller Babies"

43
Evian's turnaround - PKN Packaging News

Peaked at #5

DistanceDance

41
Stay home & do the #distancedance. Tag me & the hashtag in your video. P&G will donate to Feeding America & Matthew 25 for first 3M videos #PGPartner

197.5M views

Liquid Death launch

40
Current official still-water can. Later American mountain-water packaging differs from the Austrian launch tallboy.

$3M on a $5K media spend

Squatty Potty: This Unicorn Changed the Way I Poop

41
This Unicorn Changed the Way I Poop - #SquattyPotty

$48M revenue

Got Milk?

42
Aaron Burr seed commercial, still from AEF's agency-authorized Brightcove copy; the surviving preview is 304 by 224.

650M impressions

Hilton: The Ad You Stay In

39
Unexpected & amazing things can happen when you stay, and we want you to stay with us for 10 minutes. Yup, we made a 10-minute TikTok AND we’re giving away 10M Hilton Honors Points + more.…

35.7M views

McDonald's x Cactus Plant Flea Market Happy Meal

39
Despite Sellouts, There's Still Mass Interest in McDonald's Adult Happy Meals

1B impressions

Nutter Butter, You Good?

37
nutter butter on Instagram

26.3M earned views

The Man Your Man Could Smell Like

39
Old Spice | The Man Your Man Could Smell Like

2.9M views

In Plain Slate

34
#slateyourstory #openinfluence #automarketing #influencermarketing #brandlaunch | Gem Garcin

100K+ refundable reservations

IKEA: U up?

36
Agency photograph of a phone showing IKEA’s u up? Instagram message.

4.5M impressions

Naomi Osaka’s Australian Open jellyfish outfit

37
Now THAT is an Australian Open fashion statement. Naomi Osaka entering Rod Laver Arena 👏 #AO26

2M views

e.l.f. So Many Dicks

36
Official So Many Dicks campaign artwork with a grid of male portraits.

5B impressions

Share a Coke

38
Official Coca-Cola photograph of the original named packs.

250M sold

Polly

38
Second Polly app screenshot supplied in its Product Hunt gallery

20M users

Friend pendant subway campaign

33
vandalized friend ad, totally saw that one coming

25.9M impressions

e.l.f.ino & schmarnes

34
so like, why is @elfcosmetics working with a man like matt rife who is extremely misogynistic and sexist when their primary demographic is women?

33.8M views

Apple “Get a Mac”

36
Apple “Get a Mac”

66 US TV spots aired

Cards Against Humanity Holiday Hole

37
All of us at Cards Against Humanity believe the best thing to do today is help us dig this big hole in the ground.

$100.6K revenue

Popeyes: pope yes

26
Official Pope Yes campaign case board, showing the pun and reported reactions

1.8B earned media impressions

Dr. Squatch Body Wash Genie

33
Sydney Sweeney granted men wishes for natural body wash in Dr. Squatch’s Guys Only Want One Thing spot.

7.3M views