McDonald's x Cactus Plant Flea Market Happy Meal
Food & drink · 2022 · Niche
An adult Happy Meal collaboration sold its supply of 12 million meals within days.
Spread Score
How it worksNumbers
- Campaign social impressions, reported in the agency case study
- 1B
- As of Aug 6, 2024 · Self-reported · Alysha Kishan and Tass Tsitsopoulos via WARC
- Peak date
- Week of Oct 3, 2022
- Oct 3 ’22 to Week of Oct 3, 2022
- Platforms
- 6
- Started on Retail
- Origin
- Mixed
- Food & beverage
How it spread
Trace the originThe meal hid one of four figurines in each box. McDonald’s paired it with app-linked merchandise draws and a separate clothing drop. A surviving official Snapchat lens supplied another participation artifact, while worker posts and resale stories extended coverage.
Dates use the stated precision; chart positions are date anchors.
14 more events on this chart
Join free to see themTimeline (17)
September 2022
McDonald's USA precursor · Sep 27 ’22
McDonald’s announced the Cactus Plant Flea Market Box for adults.[1]
Marketing Dive precursor · Sep 27 ’22
Marketing Dive covered the forthcoming meal, TV spot and Snapchat integrations.[2]
McDonald’s USA / merchandise draws precursor · Sep 27 ’22
Announced app-linked weekly merchandise draws with a no-purchase entry route and an October 3 merchandise drop.[1]
Changelogupdated Oct 16 ’26
- Added 2 sources
- Added: 16 events, 11 sources · Score 39
Spread the same way
New cases, every week
How the next thing spread, the week it does.