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Library/Campaign/Squatty Potty: This Unicorn Changed the Way I Poop
Grade B24 sourcesHIS-01605

Squatty Potty: This Unicorn Changed the Way I Poop

Campaign · 2015 · Notable

41Editable slideCertificate

Squatty Potty credited its unicorn ad with a 600% rise in online sales.

Original · Squatty Potty / Harmon Brothers
Clip · Squatty Potty on YouTube
This Unicorn Changed the Way I Poop - #SquattyPotty
Squatty Potty on YouTube
Official product photo of the original white Squatty Potty toilet stool.
Squatty Potty
Squatty Potty's CEO Ignored Everyone, Made an Insane Video and Boosted Sales 600%
Adweek
This Unicorn Changed the Way I Poop. — Coub
Юродивый / Coub
♫ The Best Poop of Your Life, Best Poop of Your Life ♫ - #SquattyPotty
Squatty Potty on YouTube
Squatty Potty: Taboo Product Marketing Lessons - Shopify Canada
Shopify Masters

Spread Score

How it works
ReachNo data yetContagion20Breadth30Velocity69Longevity5441

Numbers

Seed to milestone
9 weeks
Oct 6 ’15 to Dec 10 ’15
Platforms
6
Started on YouTube
Leverage
4.8×
$48M on $10M media spend

Mechanics

  • TransgressionPrimary
  • Underdog
  • Maker origin
  • Platform jump
  • Press loop

How it spread

Trace the origin

Squatty Potty released its unicorn ad on YouTube and viewers shared it on Facebook. Adweek reported a company-claimed 600% online sales increase. The December reporting milestone is the peak anchor; the attention maximum is unknown.

Documented milestone; not a measured attention peak.

Google searchesJun ’15NovMay ’16SepDecJul ’17NovJan ’19Sep ’20Apr ’22OctMilestoneYouTubePressTVFacebookRetailOpen web
YouTubePressTVFacebookRetailOpen web

13 more events on this chart

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Timeline (16)

  1. October 2015

    Squatty Potty / Harmon Brothers seed · Oct 6 ’15

    Squatty Potty released Harmon Brothers' video of a prince explaining a unicorn's rainbow ice-cream poop.[1][2][3]

    This Unicorn Changed the Way I Poop - #SquattyPotty
    Open the first post ↗

  2. Adweek press · Oct 7 ’15

    Adweek covered the unicorn ad the day after its YouTube release.[4]

  3. FOX 13 platform jump · Oct 9 ’15

    FOX 13 interviewed Bobby Edwards about the video and its sales response.[5]

  1. platform jump · Oct 12 ’15

  2. milestone · Dec 10 ’15

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Why it worked

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Origin
Mixed
Sector
Home & lifestyle
Region
US
Reported figure
—
Evidence
Grade B

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How the next thing spread, the week it does.