20 cases
Vanity Fair
Outlet · 20 cases · 2015–2024 · American monthly periodical about popular culture, fashion, and current affairs; established in 1913, ran until 1936, then revived in 1983
Most often
Covered it
12 of 20 cases
Set it up2Started it2Carried it1Cashed in1
Topics
Entertainment11Media & publishing3Beauty & personal care1Culture1Fashion & accessories1Gaming1
Where they moved it
- Press16
- Open web1
- Retail1
- X1
- YouTube1
Baby Yoda

9.3K sold
Chernobyl (miniseries)

6.7M impressions
Adele Carpool Karaoke

260M views
Connections

20M players
OK Go: Upside Down & Inside Out video

50M on a 750K followers at seed
Bridgerton (season 1)

82M households sampled the show
Kylie Lip Kits

15K sold
Call Me Caitlyn

3.9B impressions
The Woman in Me (audiobook)

Peaked at #1
Hugh Grant and Ashley Graham's Oscars interview

17.8M views
Nicole Kidman’s Vanity Fair Hollywood Cover

Peaked the next day
#ALLMYMOVIES

5M livestream audience estimate
Red, White & Royal Blue

716K sold
Laughing Michael Jordan

11K likes on one derivative post
Rami Malek’s awkward Nicole Kidman greeting

Peaked 6 days in
Benedict Cumberbatch’s Vanity Fair Swan Bath

Peaked the next day
Mean Girls (2004)

$130.2M box office
#PopeBars

100K+ tweets of the photo
Cosmic Kids Yoga

1M users
Game of Chairs

1.7M views