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Library/Product/Aerie crossover leggings
Grade B24 sourcesHIS-00014

Aerie crossover leggings

Product · 2020 · Notable

42Editable slideCertificate

After an unpaid TikTok, Aerie reported over 156,000 restock-notification emails.

Original · @hannahschlenker
Yes queen give us nothing (dc: @rianneneill)
@hannahschlenker on TikTok
Official product photograph of OFFLINE Real Me High Waisted Crossover Leggings.
Aerie
What We (and You!) Love About the Crossover Legging
Aerie / #AerieREAL Life
AERIE 2021 FAVES
Aerie / #AerieREAL Life
Editors say these viral leggings live up to the hype — and they’re on sale
TODAY / NBC

Spread Score

How it works
Reach8Contagion60Breadth70Velocity65Longevity2742

Numbers

Aerie-reported product-page impressions; not unique people
3M
As of Dec 11, 2020 · Open web · Self-reported · Glossy
Seed to peak
2 weeks
Nov 20 ’20 to Dec 6 ’20
Platforms
5
Started on TikTok
Origin
Organic
Fashion & accessories

Mechanics

  • Unscripted proofPrimary
  • Response chain
  • Visible in use
  • Platform jump
  • Sell-out loop
  • Dupe economy

How it spread

Trace the origin

An unpaid dance TikTok prompted duets and purchases reported on X. Aerie said the leggings sold out immediately and later reported over 156,000 restock emails. It sponsored Schlenker’s follow-up and expanded the waistband into swimwear and tennis apparel.

Google searchesAug ’20DecFeb ’21AprAugNovSep ’22Nov ’23Jan ’25SepJul ’26DecPeakTikTokRetailXPressOpen web
TikTokRetailXPressOpen web

13 more events on this chart

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Timeline (16)

  1. November 2020

    @hannahschlenker seed · Nov 20 ’20

    Hannah Schlenker posted a dance video wearing Aerie’s crossover leggings.[1][2]

    Yes queen give us nothing (dc: @rianneneill)
    Open the first post ↗

  2. Aerie shoppers commercial · Nov 20 ’20

    Aerie said the leggings sold out immediately after Schlenker’s post went live.[2]

  3. @Rheaspo platform jump · Nov 22 ’20

    Rhea posted on X that she had bought the leggings after seeing them.[3]

Changelogupdated Oct 12 ’26
  1. 2026-10-12Added: 16 events, 22 sources · Score 37
Origin
Organic
Sector
Fashion & accessories
Region
US
Aerie-reported product-page impressions; not unique people
3M
As of Dec 11, 2020 · Open web · Self-reported · Glossy
Evidence
Grade B

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New cases, every week

How the next thing spread, the week it does.

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Google searchesAug ’20DecFeb ’21AprAugNovSep ’22Nov ’23Jan ’25SepJul ’26DecPeakTikTokRetailXPressOpen web
TikTokRetailXPressOpen web

13 more events on this chart

Join free to see them

  1. November 2020

    @hannahschlenker seed · Nov 20 ’20

    Hannah Schlenker posted a dance video wearing Aerie’s crossover leggings.[1][2]

    Yes queen give us nothing (dc: @rianneneill)
    Open the first post ↗

  2. Aerie shoppers commercial · Nov 20 ’20

    Aerie said the leggings sold out immediately after Schlenker’s post went live.[2]

  3. @Rheaspo platform jump · Nov 22 ’20

    Rhea posted on X that she had bought the leggings after seeing them.[3]

  1. platform jump · Nov 23 ’20

  2. owner response · Dec 2020

Join free to see the other 13 events and the full chart. Free, on every case.

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Why it worked

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