Lilly Pulitzer for Target
Product · 2015 · Niche
A 250-piece designer collection sold out within hours and moved into resale groups.
Spread Score
How it worksNumbers
- Seed to peak
- 3 days
- Apr 16 ’15 to Apr 19 ’15
- Platforms
- 8
- Started on Retail
- Origin
- Mixed
- Fashion & accessories
How it spread
Trace the originTarget sold the collection at a New York pop-up before its nationwide launch. Search interest peaked as stock sold out and shoppers complained on Twitter. Videos and resale groups followed; Oxford shares rose after launch.
15 more events on this chart
Join free to see themTimeline (18)
January 2015
Target precursor · Jan 6 ’15
Target announced its Lilly Pulitzer collaboration and a limited-edition collection.[1]
March 2015
Target precursor · Mar 26 ’15
Target released the look book, showing apparel, accessories, barware and cosmetics.[2]
April 2015
Target and Chandelier precursor · Apr 15 ’15
Target promoted the collection with TV spots featuring Chris Noth, Bella Thorne and other celebrities.[3]
Changelogupdated Oct 12 ’26
- Added: 16 events, 20 sources · Score 49
Spread the same way
New cases, every week
How the next thing spread, the week it does.