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Library/Moment/Anrealage UV colour-changing runway
Grade B21 sourcesHIS-00535

Anrealage UV colour-changing runway

Moment · 2023 · Notable

40Editable slideCertificate

A runway reaction clip drew 1.8 million X views as UV light revealed colours.

Louis Pisano

@LouisPisano · Feb 28, 2023

LIVE FROM ANREALAGE!!!

1824
Original · @LouisPisano

Vanessa Friedman

@VVFriedman · Feb 28, 2023

More meditations on subjective reality via photochromatic technology at Anrealage #PFW

2844
Post · @VVFriedman on X

Louis Pisano

@LouisPisano · Feb 28, 2023

EXTRAORDINARY

321
Post · @LouisPisano on X
Clip · Instagram

Louis Pisano

@LouisPisano · Feb 28, 2023

WOW.. all I can say. WOW

412
Post · @LouisPisano on X

Vanessa Friedman

@VVFriedman · Feb 28, 2023

Some more Anrealage, just because it’s fun #PFW

1912
Post · @VVFriedman on X
Clip · ANREALAGE on Instagram

Vanessa Friedman

@VVFriedman · Feb 28, 2023

Final Anrealage #PFW

2252
Post · @VVFriedman on X

❦

@saintdoII · Feb 28, 2023

technology meets fashion at the anrealage fw23 rtw show with the use of uv light lamps that change the colors of clothes at paris fashion week today

46K107
Post · @saintdoII on X
Clip · ANREALAGE on YouTube
LIVE FROM ANREALAGE!!!
@LouisPisano on X
ANREALAGE on Instagram: "Beyoncé in ANREALAGE. @beyonce opens the Renaissance World Tour in Stockholm wearing a special color changing robe.Her robe was just all white, however when it exposes on UV…
ANREALAGE on Instagram
More meditations on subjective reality via photochromatic technology at Anrealage #PFW
@VVFriedman on X
ANREALAGE on Instagram: "Look01/02 ANREALAGE AUTUMN/WINTER 2023-24 COLLECTION “ = ” Two equal worlds. Two different worlds. How we see the world. How they see the world. Wear equal. But not equal.…
ANREALAGE on Instagram
ANREALAGE AUTUMN/WINTER 2023-24 COLLECTION “ = ”
ANREALAGE on YouTube
Some more Anrealage, just because it’s fun #PFW
@VVFriedman on X
Final Anrealage #PFW
@VVFriedman on X
technology meets fashion at the anrealage fw23 rtw show with the use of uv light lamps that change the colors of clothes at paris fashion week today
@saintdoII on X
WOW.. all I can say. WOW
@LouisPisano on X
EXTRAORDINARY
@LouisPisano on X
Des tenues qui changent de couleur avec les rayons UV
Brut
Beyonce 'Renaissance' tour outfits: All the unforgettable looks
RUSSH

Spread Score

How it works
Reach31Contagion35Breadth30Velocity100Longevity1740

Numbers

X seed + located derivatives: @saintdoII derivative clip
1.8M
As of Oct 14, 2026 · X · @saintdoII / X
Peak date
Week of Mar 1, 2023
Feb 28 ’23 to Week of Mar 1, 2023
Platforms
5
Started on X
Origin
Stunt
Fashion & accessories

Mechanics

  • Real-world spectaclePrimary
  • Visible in use
  • Creator relay
  • Platform jump
  • Press loop

How it spread

Trace the origin

Anrealage staged a UV colour reveal in Paris. Audience clips circulated on X and Instagram, followed by international coverage. Beyoncé later wore a custom version on tour; Vogue subsequently reported Anrealage’s ANVISUAL trademark.

Dates use the stated precision; chart positions are date anchors.

Google searchesFeb ’23MarAprMayJunJulSepOctPeakOpen webXPressInstagramYouTube
Open webXPressInstagramYouTube

14 more events on this chart

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Timeline (17)

  1. February 2023

    Anrealage precursor · Feb 28 ’23

    Anrealage presented its UV colour-changing collection at Paris Fashion Week.[1]

    Open the first post ↗

  2. @LouisPisano seed · Feb 28 ’23

    Louis Pisano posted a runway video captioned “LIVE FROM ANREALAGE!!!”.[2][3][4]

    LIVE FROM ANREALAGE!!!

  3. Luke Leitch / Vogue Runway press · Feb 28 ’23

    Vogue reviewed the collection and reported applause for almost every colour transformation.[5]

Origin
Stunt
Sector
Fashion & accessories
Region
FR
X seed + located derivatives: @saintdoII derivative clip
1.8M
As of Oct 14, 2026 · X · @saintdoII / X
Evidence
Grade B

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The way doja ignore her while she was busy talking shot with kylie jenner is kinda the best moment,, btw Doja cat is all red is 🔥,,

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How the next thing spread, the week it does.

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Google searchesFeb ’23MarAprMayJunJulSepOctPeakOpen webXPressInstagramYouTube
Open webXPressInstagramYouTube

14 more events on this chart

Join free to see them

  1. February 2023

    Anrealage precursor · Feb 28 ’23

    Anrealage presented its UV colour-changing collection at Paris Fashion Week.[1]

    Open the first post ↗

  2. @LouisPisano seed · Feb 28 ’23

    Louis Pisano posted a runway video captioned “LIVE FROM ANREALAGE!!!”.[2][3][4]

    LIVE FROM ANREALAGE!!!

  3. Luke Leitch / Vogue Runway press · Feb 28 ’23

    Vogue reviewed the collection and reported applause for almost every colour transformation.[5]

  1. press · Feb 28 ’23

  2. platform jump · Feb 28 ’23

Join free to see the other 14 events and the full chart. Free, on every case.

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Why it worked

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