Grade C5 sourcesHIS-01798
Apple M1 Mac launch
Product · 2020
Apple’s first M1 MacBook Air started at $999.
Spread Score
How it worksNumbers
- Peak proxy date
- Week of Nov 17, 2020
- Nov 16 ’20 to Week of Nov 17, 2020
- Platforms
- 5
- Started on Retail
- Origin
- Seeded
- Technology
Mechanics
How it spread
Trace the originApple announced its M1 Macs in November 2020. Customers posted photos as early orders arrived, and reviews followed. Intel later ran ads criticizing the Macs.
Proxy date; not a directly measured attention peak. Some dates are known only to the week, month or year.
Timeline (7)
June 2020
Apple precursor · Jun 22 ’20
Apple announced plans to transition the Mac from Intel to its own silicon.[1]
November 2020
Apple precursor · Nov 10 ’20
Apple announced M1 and three Macs powered by the chip.[2]
Apple seed · Nov 16 ’20
The first M1 Macs arrived early to customers.[3]
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Spread the same way
Do this
- 1Give reviewers concrete comparisons they can test independently.
Every number (1)
- MacBook Air starting price“it is still just $999”$999[2]
You’ve seen 1 of 2 steps. Pro opens the rest, with all 5 sources.