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Library/Campaign/Rabbit R1
Grade B20 sourcesHIS-00469

Rabbit R1

Campaign · 2024 · Notable

40Editable slideCertificate

Rabbit’s launch keynote led to a company-reported 50,000 preorders.

rabbit inc.

@rabbit_hmi · Jan 9, 2024

Introducing r1. Watch the keynote. Order now: rabbit.tech #CES2024

13.1K1.3K
Original · rabbit inc. / Jesse Lyu
Clip · rabbit on YouTube
Introducing r1
rabbit on YouTube
Screenshot of a video in the form of a review of the digital assistant with AI.
Booredatwork.com / CC BY 3.0 / Wikimedia Commons
Rabbit r1 device held in hand
PHNTM
a person on stage holding an r1 in front of a rabbit and teenage engineering backdrop
rabbit inc.
quarterly update: best-selling AI hardware, LAM 1.5, AI-native desktop OS, and more
rabbit inc.
Rabbit’s Pocket AI Device Goes Viral
Marketing AI Institute
Rabbit R1 Review
TechRadar

Spread Score

How it works
Reach28Contagion35Breadth70Velocity34Longevity3740

Numbers

CES launch ad impressions, agency claim (lower bound)
40M
As of Oct 14, 2026 · X · Self-reported · HashMatrix
Peak date
Week of Jan 14, 2024
Jan 9 ’24 to Week of Jan 14, 2024
Platforms
5
Started on X
Origin
Mixed
Technology

Mechanics

  • Sell-out loopPrimary
  • Visible in use
  • Controversy
  • Platform jump
  • Pairing

How it spread

Trace the origin

Rabbit posted its r1 keynote at CES and sold successive preorder batches. Its agency used paid X ads; tech press and reviewers carried the story. Deliveries brought criticism, software updates and a corrected report of about 5,000 concurrent users.

Dates use the stated precision; chart positions are date anchors.

Wikipedia views · Google searchesDec ’23Feb ’24AprMayJulSepNovApr ’25AugDecPeakXPressOpen webRetailYouTube
XPressOpen webRetailYouTube

13 more events on this chart

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Timeline (16)

  1. January 2024

    rabbit inc. seed · Jan 9 ’24

    Rabbit posted its filmed r1 keynote and opened preorders.[1][2][3][4]

    a person on stage holding an r1 in front of a rabbit and teenage engineering backdrop
    Open the first post ↗

  2. The Verge press · Jan 9 ’24

    The Verge covered the device; only Jesse Lyu’s demonstration unit was functional.[5]

  3. rabbit inc. commercial · Jan 10 ’24

    Rabbit said its first batch of 10,000 preorders sold out in one day.[6]

Origin
Mixed
Sector
Technology
Region
US
CES launch ad impressions, agency claim (lower bound)
40M
As of Oct 14, 2026 · X · Self-reported · HashMatrix
Evidence
Grade B

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Mog’s Christmas Calamity | Sainsbury’s Ad | Christmas 2015

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Love’s black backless Fleabag jumpsuit with a keyhole front and wide legs.

500 sold

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How the next thing spread, the week it does.

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Wikipedia views · Google searchesDec ’23Feb ’24AprMayJulSepNovApr ’25AugDecPeakXPressOpen webRetailYouTube
XPressOpen webRetailYouTube

13 more events on this chart

Join free to see them

  1. January 2024

    rabbit inc. seed · Jan 9 ’24

    Rabbit posted its filmed r1 keynote and opened preorders.[1][2][3][4]

    a person on stage holding an r1 in front of a rabbit and teenage engineering backdrop
    Open the first post ↗

  2. The Verge press · Jan 9 ’24

    The Verge covered the device; only Jesse Lyu’s demonstration unit was functional.[5]

  3. rabbit inc. commercial · Jan 10 ’24

    Rabbit said its first batch of 10,000 preorders sold out in one day.[6]

  1. owner response · Jan 11 ’24

  2. commercial · Jan 13 ’24

Join free to see the other 13 events and the full chart. Free, on every case.

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Why it worked

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