LibraryNowOriginsOddsMechanicsMCP

Kinds

Campaign380Product91Food & drink27App & software56Film24Series24Music60Game115Book22Creator moment54Meme & format109Trend & aesthetic38Activity58Moment89
PricingPrivacyTermsRefundsPress
Library/Product/BelliWelli Daily Fiber and Probiotics Powder
Grade B22 sourcesHIS-00044

BelliWelli Daily Fiber and Probiotics Powder

Product · 2024 · Niche

31Editable slideCertificate

A fiber powder sold out within 2 weeks of its Walmart launch, Modern Retail reported.

BelliWelli powder tubs in the three Walmart launch flavors, with pink lids and fruit.
BelliWelli
Official product page for the later Wild Berry fiber powder.
BelliWelli
THE FUTURE OF CPG LAUNCHES ISN'T ANOTHER FLAVOR -- IT'S FANDOM: BELLIWELLI BRINGS ITS BRAND-BUILDING PLAYBOOK TO 3,120 WALMART STORES
BelliWelli via PR Newswire
This Fiber Brand's Winning Marketing Tactic? Spiking Celebrities’ Drinks | Katie Wilson | 22 comments
Katie Wilson on LinkedIn
BelliWelli Secures $10 Million Series B Investment
BeautyMatter

Spread Score

How it works
ReachNo data yetContagion35Breadth50Velocity0LongevityNo data yet31

Numbers

Peak date
Week of Oct 14, 2024
Feb 25 ’24 to Week of Oct 14, 2024
Platforms
6
Started on Open web
Origin
Seeded
Health & fitness

Mechanics

  • Press loop
  • Sell-out loopPrimary
  • Visible in use
  • Platform jump
  • Scarcity drop

How it spread

Trace the origin

BelliWelli released a fiber powder and expanded into Walmart. Wilson filmed shopper videos, and press reported sellouts and 890% company sales growth. Lemon8 users reviewed the powder; the brand later arranged celebrity skits, livestreams and retail giveaways.

Dates use the stated precision; chart positions are date anchors.

Google searchesJan ’24AprJunSepNovApr ’25JulOctJan ’26JunOctPeakOpen webRetailTikTokPressYouTubeInstagram
Open webRetailTikTokPressYouTubeInstagram

15 more events on this chart

Join free to see them

Timeline (18)

  1. February 2024

    BelliWelli seed · Feb 25 ’24

    BelliWelli first used its mark in commerce for powdered supplement drink mix, according to its USPTO filing.[1][2]

    Open the first post ↗

  2. April 2024

    BelliWelli commercial · Apr 17 ’24

    BelliWelli announced the powder’s rollout into Walmart stores nationwide and online.[3]

  3. May 2024

    Katie Wilson (@belliwellihealth) platform jump · May 8 ’24

    Wilson posted a Walmart conversation offering to buy a shopper her fiber powder instead of his usual brand.[4][5]

Changelogupdated Oct 16 ’26
  1. 2026-10-16Added 1 number
  2. 2026-10-13Added 1 event · Added 1 source · Archived 1 source · Revised 20 numbers · Added 1 evidence check · Score 32 → 31
  3. 2026-10-12Added: 16 events, 21 sources · Score 32
Origin
Seeded
Sector
Health & fitness
Region
US
Reported figure
—
Evidence
Grade B

Spread the same way

e.l.f. x Dunkin' Makeup Collection

Open web · 2022

60
When @Mikayla Nogueira says the e.l.f. x Dunkin collection is literally iconic 😩💋 #elfxdunkin #elfcosmetics

5B impressions

Kylie Lip Kits

Open web · 2015

54
Current Kylie Cosmetics Matte Lip Kit with liquid lipstick and matching lip liner.

15K sold

e.l.f. Halo Glow Liquid Filter

Open web · 2022

45
e.l.f. Halo Glow Liquid Filter bottle and applicator.

22K sold

Drunken Dumpling XL Soup Dumpling

Retail · 2016

40
Drunken Dumpling on Instagram: "Stay tuned to our reopening!!! 🥢"

25 sold

New cases, every week

How the next thing spread, the week it does.

See every timeline

Free account, every case's full spread.

Join free
Log inJoin free
Google searchesJan ’24AprJunSepNovApr ’25JulOctJan ’26JunOctPeakOpen webRetailTikTokPressYouTubeInstagram
Open webRetailTikTokPressYouTubeInstagram

15 more events on this chart

Join free to see them

  1. February 2024

    BelliWelli seed · Feb 25 ’24

    BelliWelli first used its mark in commerce for powdered supplement drink mix, according to its USPTO filing.[1][2]

    Open the first post ↗

  2. April 2024

    BelliWelli commercial · Apr 17 ’24

    BelliWelli announced the powder’s rollout into Walmart stores nationwide and online.[3]

  3. May 2024

    Katie Wilson (@belliwellihealth) platform jump · May 8 ’24

    Wilson posted a Walmart conversation offering to buy a shopper her fiber powder instead of his usual brand.[4][5]

  1. press · Aug 14 ’24

  2. owner response · Aug 14 ’24

Join free to see the other 15 events and the full chart. Free, on every case.

Join free

Why it worked

Do this

  1. 1
  2. 2
  3. 3

Pro opens the playbook, all 21 sourced numbers and 22 sources. Start with a free account.

Join freeGo Pro