LibraryNowOriginsOddsMechanicsMCP

Kinds

Campaign380Product91Food & drink27App & software56Film24Series24Music60Game115Book22Creator moment54Meme & format109Trend & aesthetic38Activity58Moment89
PricingPrivacyTermsRefundsPress
Library/Campaign/Binance #CryptoCelebAlert
Grade B18 sourcesHIS-00505

Binance #CryptoCelebAlert

Campaign · 2022 · Niche

26Editable slideCertificate

Binance claimed 55,000 Twitter ad clicks during the Super Bowl’s first quarter.

Binance

@binance · Feb 7, 2022

Superstars ≠ crypto experts. Music artist @JBALVIN says “do your own research”. On 2.13 when big names try to give you crypto advice — 🚨 sound #CryptoCelebAlert and grab 1/2222 NFTs of basketball star @JimmyButler! Learn more ⬇️ bit.ly/3Gx1XMs

8.1K646
Original · Binance / J Balvin

Binance

@binance · Feb 13, 2022

Watch out during the big game today🏈. Any time you see a superstar trying to sell you crypto, hit the #CryptoCelebAlert buzzer🚨. Learn more➡️ bit.ly/Celeb-Alert-TWo

582354
Post · @binance on X

Binance.US 🇺🇸

@BinanceUS · Feb 14, 2022

Don’t let $15 stop you from doing your own research #CryptoCelebAlert

862233
Post · @BinanceUS on X

Binance

@binance · Feb 14, 2022

If you just heard what we heard – a celeb trying to sell you crypto during the big game 🏈 – sound the #CryptoCelebAlert buzzer 🚨now! Learn more ➡️ bit.ly/Celeb-Alert-TWo h

1.1K490
Post · @binance on X

Binance

@binance · Feb 2, 2022

Trust yourself. 02.13.22 Here's a message from all-star basketball forward @JimmyButler ⤵️

1.8K978
Post · @binance on X
Superstars ≠ crypto experts. Music artist @JBALVIN says “do your own research”. On 2.13 when big names try to give you crypto advice — 🚨 sound #CryptoCelebAlert and grab 1/2222 NFTs of basketball…
@binance on X
Trust yourself. 02.13.22 Here's a message from all-star basketball forward @JimmyButler ⤵️
@binance on X
Binance Unites J Balvin, Jimmy Butler and Valentina Shevchenko to Take on Big Game Crypto Ads, Invites Fans to Sound the #CryptoCelebAlert and Trust Themselves to Learn Crypto
Binance via PR Newswire
What Is A Proof-of-Attendance-Protocol (POAP)? | Binance.US
Binance.US
Don’t let $15 stop you from doing your own research #CryptoCelebAlert
@BinanceUS on X
If you just heard what we heard – a celeb trying to sell you crypto during the big game 🏈 – sound the #CryptoCelebAlert buzzer 🚨now! Learn more ➡️
@binance on X
ftx Binance coinbase crypto.com sports Super Bowl
Decrypt
MIAMI, FLORIDA - JANUARY 26: Jimmy Butler #22 of the Miami Heat gestures to the crowd in the second half against the New York Knicks at FTX Arena on January 26, 2022 in Miami, Florida. NOTE TO USER:…
CoinDesk
Financial future or false promises? Crypto firms go big on ads in 2022
Cointelegraph
How to identify and avoid a crypto pump-and-dump scheme?
Cointelegraph
Binance NBA Jimmy Butler
crypto.news
NBA Star Jimmy Butler and 'BitBoy' Settle $340K Binance Promotion Lawsuit - Coinspeaker
Coinspeaker

Spread Score

How it works
Reach38Contagion35Breadth10Velocity0Longevity3526

Numbers

Seed to peak
6 days
Feb 7 ’22 to Feb 13 ’22
Platforms
4
Started on X
Origin
Mixed
Finance

Mechanics

  • PairingPrimary
  • Newsjacking
  • Scarcity drop
  • Controversy
  • Platform jump

How it spread

Trace the origin

Binance used celebrities to warn against celebrity crypto advice before the Super Bowl. Its buzzer offered limited NFTs during rival ads, and Reddit users debated the irony. Binance later claimed 55,000 first-quarter clicks and a deliberate Reddit push.

Google searchesDec ’21Feb ’22MarMayJulOctFeb ’23MayJulOctMar ’24JulPeakXPressOpen webReddit
XPressOpen webReddit

15 more events on this chart

Join free to see them

Timeline (18)

  1. February 2022

    Binance / Jimmy Butler precursor · Feb 2 ’22

    Binance posted a Butler teaser telling viewers to trust themselves and research crypto.[1][2][3]

    ftx Binance coinbase crypto.com sports Super Bowl
    Open the first post ↗

  2. CoinDesk precursor · Feb 2 ’22

    CoinDesk reported the full campaign would launch on February 7 without a Super Bowl television spot.[2]

    MIAMI, FLORIDA - JANUARY 26: Jimmy Butler #22 of the Miami Heat gestures to the crowd in the second half against the New York Knicks at FTX Arena on January 26, 2022 in Miami, Florida. NOTE TO USER:…

  3. Binance / J Balvin seed · Feb 7 ’22

    Binance posted J Balvin’s video with the hashtag and an invitation to claim a Jimmy Butler NFT.[4][5]

    Superstars ≠ crypto experts. Music artist @JBALVIN says “do your own research”. On 2.13 when big names try to give you crypto advice — 🚨 sound #CryptoCelebAlert and grab 1/2222 NFTs of basketball…
Origin
Mixed
Sector
Finance
Region
Global
Reported figure
—
Evidence
Grade B

Spread the same way

Anthropic (Claude): A Time and a Place

X · 2026

55
Ads are coming to AI. But not to Claude. Keep thinking.

8.3B impressions

Heineken: The Boring Phone

YouTube · 2024

53
Heineken | The Boring Phone - HD Camera

8.9B impressions

Dave's Hot Chicken Drake birthday giveaway

Open web · 2025

47
Sora Has Lost Its App Store Crown to … Dave's Hot Chicken | Dave's Hot Chicken

Peaked at #1

Revolut Luís Figo: Hazlo por tu dinero

Open web · 2026

45
Revolut’s Figo billboard in Madrid, photographed in the executive’s launch post.

New cases, every week

How the next thing spread, the week it does.

See every timeline

Free account, every case's full spread.

Join free
Log inJoin free
Google searchesDec ’21Feb ’22MarMayJulOctFeb ’23MayJulOctMar ’24JulPeakXPressOpen webReddit
XPressOpen webReddit

15 more events on this chart

Join free to see them

  1. February 2022

    Binance / Jimmy Butler precursor · Feb 2 ’22

    Binance posted a Butler teaser telling viewers to trust themselves and research crypto.[1][2][3]

    ftx Binance coinbase crypto.com sports Super Bowl
    Open the first post ↗

  2. CoinDesk precursor · Feb 2 ’22

    CoinDesk reported the full campaign would launch on February 7 without a Super Bowl television spot.[2]

    MIAMI, FLORIDA - JANUARY 26: Jimmy Butler #22 of the Miami Heat gestures to the crowd in the second half against the New York Knicks at FTX Arena on January 26, 2022 in Miami, Florida. NOTE TO USER:…

  3. Binance / J Balvin seed · Feb 7 ’22

    Binance posted J Balvin’s video with the hashtag and an invitation to claim a Jimmy Butler NFT.[4][5]

    Superstars ≠ crypto experts. Music artist @JBALVIN says “do your own research”. On 2.13 when big names try to give you crypto advice — 🚨 sound #CryptoCelebAlert and grab 1/2222 NFTs of basketball…

  1. owner response · Feb 7 ’22

  2. platform jump · Feb 7 ’22

Join free to see the other 15 events and the full chart. Free, on every case.

Join free

Why it worked

Do this

  1. 1
  2. 2
  3. 3

Pro opens the playbook, all 2 sourced numbers and 18 sources. Start with a free account.

Join freeGo Pro