Cal AI
App & software · 2024
Cal AI grew through paid creators and reported over $40 million in trailing-year sales.
Spread Score
How it worksNumbers
- Seed to milestone
- 23 months
- Apr 8 ’24 to Mar 2 ’26
- Platforms
- 7
- Started on App stores
- Leverage
- 52×
- $40M on $770K media spend
How it spread
Trace the originCal AI sold photo-based calorie tracking through paid fitness creators, then added paid ads. Publicity around its student founders brought TV coverage. MyFitnessPal bought the app; its announcement reported over $40 million in trailing-year sales.
Documented milestone; not a measured attention peak.
Timeline (16)
April 2024
September 2024
Zach Yadegari (@zach_yadegari) commercial · Sep 5 ’24
Yadegari announced that Cal AI had passed $1 million in revenue as he began his senior school year.[3]
November 2024
BusinessDay press · Nov 9 ’24
BusinessDay profiled the teenage founders and their direct relationships with influencers.[4]
Join free to see why it worked and the other 13 events. Free, on every case.
Do this
- 1Test whether a creator’s viewers want the result the app offers.
Every number (18)
- First launch month; calendar month not established“more than $28,000 in revenue for its first month”$28K[11]
Press (4 outlets)
- Mar 16, 2025342 days in
TechCrunch · Photo calorie app Cal AI, downloaded over a million times, was built by two teenagers
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