CNN+ launch and shutdown
App & software · 2022
CNN+ closed 30 days after its official launch, drawing coverage of the shutdown.
Prison Mitch
@Prisonmitch · Apr 21, 2022
TFW they make you write your own obituary: #CNNPlus
Sam Stein
@samstein · Apr 21, 2022
Cheering the failure of CNN+, however you feel about the idea behind it, is gross. Lots of people are losing their jobs. The high-priced hosts will be fine, but folks who are just trying to make a living in an industry that already pays shit wages… this sucks for them.
Spread Score
How it worksNumbers
- Observed peak date
- Week of Apr 27, 2022
- Mar 28 ’22 to Week of Apr 27, 2022
- Platforms
- 5
- Started on Open web
- Origin
- Mixed
- Media & publishing
How it spread
Trace the originCNN+ launched with paid promotion and original programming. Coverage questioned its value before a shutdown decision by its new owner. The closure drew Twitter jokes and replies, then coverage of those reactions; some programming moved to other services.
Observed peak within the documented measurement window; not an all-time maximum. Some dates are known only to the week, month or year.
Timeline (16)
July 2021
CNN / Jeff Zucker precursor · Jul 19 ’21
CNN announced a subscription service with live shows, on-demand programs and an interactive community.[1]
December 2021
Chris Wallace precursor · Dec 12 ’21
Chris Wallace left Fox News after 18 years to host a show on CNN+.[2]
March 2022
CNN precursor · Mar 11 ’22
CNN set the launch for March 29 and offered early subscribers a lifetime discount on the monthly plan.[3]
Join free to see why it worked and the other 13 events. Free, on every case.
Spread the same way
Do this
- 1Agree the product’s role with incoming owners before committing to a public launch.
Every number (8)
- First-week subscriptions, reported retrospectively“the service topped 100,000 subscribers in the first week after its March 29 launch.”100K[21]
Press (8 outlets)
- Mar 29, 20221 day in
Columbia Journalism Review · CNN’s ambitious, uncertain leap into streaming
You’ve seen 1 of 4 steps, 1 of 8 numbers and 1 of 8 outlets. Pro opens the rest, with all 22 sources.