Disney+ launch
App & software · 2019
Disney reported over 10 million sign-ups after its wider streaming launch.
Disney+
@DisneyPlus · Nov 12, 2019
*Cue the confetti and tears and fireworks* Start streaming #DisneyPlus now by signing up at DisneyPlus.com.
Spread Score
How it worksNumbers
- First month, five markets, mobile only; Sensor Tower estimate
- 28M
- As of Dec 13, 2019 · App stores · Sensor Tower
- Seed to milestone
- 1 day
- Nov 12 ’19 to Nov 13 ’19
- Platforms
- 5
- Started on App stores
- Origin
- Mixed
- Entertainment
How it spread
Trace the originA Dutch public trial preceded Disney+'s wider launch, backed by catalogue promotion and Verizon offers. Access errors and cropped Simpsons episodes drew complaints. Disney reported over 10 million sign-ups; its shares rose 7.3%.
Documented milestone; not a measured attention peak.
Timeline (16)
April 2019
The Walt Disney Company precursor · Apr 11 ’19
Disney announced the US launch date and a $6.99 monthly subscription.[1]
August 2019
D23 attendees precursor · Aug 23 ’19
Fans queued at D23 to preorder discounted three-year Disney+ subscriptions.[2]
September 2019
Disney+ precursor · Sep 12 ’19
Disney opened a public trial with a limited catalogue in the Netherlands before the November launch.[3]
Join free to see why it worked and the other 13 events. Free, on every case.
Spread the same way
Do this
- 1Make catalogue discoveries easy for fans to quote and share.
Every number (15)
- Disney-reported sign-ups by launch-day end; includes preorders and trials“Disney Plus had signed up over 10 million users”10M[13]
Press (5 outlets)
- Aug 23, 201981 days before
Variety · Disney Fans Lineup to Subscribe to Disney Plus at D23
You’ve seen 1 of 4 steps, 1 of 15 numbers and 1 of 5 outlets. Pro opens the rest, with all 25 sources.