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Library/Activity/Cuff It dance challenge
Grade B20 sourcesHIS-00917

Cuff It dance challenge

Activity · 2022 · Niche

28Editable slideCertificate

A TikTok dance reached Beyonce, who curated 25 fan videos on Instagram.

Original · Maycee Steele and Kaitlyn Hardy Wiltshire
Clip · @kylehanagami on TikTok
Clip · BeyoncéVEVO on YouTube
@ogpartyhardy26
@maycsteele on TikTok
So full out lol @MayceeSteele
@kylehanagami on TikTok
Report: Beyoncé is going on tour in summer 2023 – 105.7 WDNY
ABC Audio via WDNY
Beyonce's CUFF IT locks itself to Number 1 on Official Trending Chart
Official Charts
TikTok Congratulates Lizzo, Sam & Kim, Muni Long, Steve Lacy, and All 2023 GRAMMY Winners - Newsroom | TikTok
TikTok Newsroom
Beyoncé - CUFF IT (Official Lyric Video)
BeyoncéVEVO on YouTube
On TikTok: ‘Yonce, Yeat, Lizzo, SZA and More - Audible Treats
TikTok via Audible Treats
Watch Connie Ferguson nail the viral 'Cuff It' challenge | The Citizen
The Citizen
TikTok: What is the Beyonce dance challenge?
Spiel Times
Creators Of "Cuff It" Challenge Haven't Received Beyoncé Tickets
HotNewHipHop
This BTS Video Of The 'Bridgerton' Cast Dancing To Beyoncé Is Going Viral
Bustle

Spread Score

How it works
Reach26ContagionNo data yetBreadth50Velocity5Longevity2428

Numbers

Challenge videos in Beyonce's Sept. 22 guide (curated subset)
25
As of Sep 22, 2022 · Instagram · Self-reported · ABC Audio via WDNY
Seed to peak proxy
9 months
Aug 13 ’22 to May 18 ’23
Platforms
6
Started on TikTok
Origin
Organic
Entertainment

Mechanics

  • Remixable template
  • Sound or audio meme
  • ChallengePrimary
  • Creator relay
  • Platform jump

How it spread

Trace the origin

Maycee Steele and Kaitlyn Hardy Wiltshire posted a two-move TikTok dance. Other creators copied it, and Beyonce curated fan videos on Instagram. Billboard linked the challenge to rising song streams. The Bridgerton cast revisited the routine in 2024.

Proxy date; not a directly measured attention peak.

Google searchesJul ’22SepOctNovJan ’23MarMayAugFeb ’24JulPeak proxyTikTokOpen webPressInstagramAudioTV
TikTokOpen webPressInstagramAudioTV

13 more events on this chart

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Timeline (16)

  1. August 2022

    Maycee Steele and Kaitlyn Hardy Wiltshire seed · Aug 13 ’22

    Steele posted their two-move dance to Cuff It at 21:26:49 UTC.[1][2]

    @ogpartyhardy26
    Open the first post ↗

  2. Kyle Hanagami platform jump · Aug 29 ’22

    Hanagami performed the dance with friends and credited Maycee Steele.[3]

    So full out lol @MayceeSteele

  3. September 2022

    TikTok / Audible Treats platform jump · Sep 14 ’22

    Linked Jasmine J’s dance tutorial alongside Ciara’s birthday version and Tinashe’s performance preparation.[7]

Origin
Organic
Sector
Entertainment
Region
US
Challenge videos in Beyonce's Sept. 22 guide (curated subset)
25
As of Sep 22, 2022 · Instagram · Self-reported · ABC Audio via WDNY
Evidence
Grade B

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Excited to say our #blindinglightschallenge will be on @fortnite very soon!! Thank you everyone for making this dance go viral!! ❤️❤️

1M derivatives

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How the next thing spread, the week it does.

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Google searchesJul ’22SepOctNovJan ’23MarMayAugFeb ’24JulPeak proxyTikTokOpen webPressInstagramAudioTV
TikTokOpen webPressInstagramAudioTV

13 more events on this chart

Join free to see them

  1. August 2022

    Maycee Steele and Kaitlyn Hardy Wiltshire seed · Aug 13 ’22

    Steele posted their two-move dance to Cuff It at 21:26:49 UTC.[1][2]

    @ogpartyhardy26
    Open the first post ↗

  2. Kyle Hanagami platform jump · Aug 29 ’22

    Hanagami performed the dance with friends and credited Maycee Steele.[3]

    So full out lol @MayceeSteele

  3. September 2022

    TikTok / Audible Treats platform jump · Sep 14 ’22

    Linked Jasmine J’s dance tutorial alongside Ciara’s birthday version and Tinashe’s performance preparation.[7]

  1. press · Sep 21 ’22

  2. owner response · Sep 22 ’22

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Why it worked

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