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Library/Campaign/Diesel x Durex condom mountain
Grade B21 sourcesHIS-00861

Diesel x Durex condom mountain

Campaign · 2023 · Niche

37Editable slideCertificate

Diesel built a runway mountain it said contained 200,000 Durex condom boxes.

Original · Diesel / Durex; set design by Krzysztof J. Lukasik

Digg

@digg · Feb 22, 2023

Diesel used 200,00 condoms as a backdrop for its FW23 show at Milan Fashion Week. You gotta see this condom mountain.

63
Post · @digg on X
Clip · DIESEL on YouTube
Diesel on Instagram: "A very big D. The #DieselFW23 runway show set revealed a mountain of 200,000 condom boxes as part of a partnership with @durex . In the Diesel and Durex spirit of individual…
Diesel on Instagram
Official Diesel x Durex grey T-shirt product photograph.
Diesel
Diesel used 200,00 condoms as a backdrop for its FW23 show at Milan Fashion Week. You gotta see this condom mountain.
@digg on X
Diesel, Fendi, No. 21 show some skin at Milan Fashion Week
Associated Press via ClickOrlando
#durex #team #fashion #experience #culture #intimatewellness #transformation #edutainment #leadership #consumerexperience #partnerships #partnershipsmatter #wearereckitt | Olga Osminkina - Jones |…
Olga Osminkina-Jones / Reckitt
Celebrating 95 years of Durex
Reckitt
Diesel Fall Winter 2023
DIESEL on YouTube
Diesel kicks off Milan Fashion Week with its most sensual show ever - HIGHXTAR.
HIGHXTAR
Condoms, Cutouts, and Choice: Diesel's AW23 Collection Debuts at Milan Fashion Week - V Magazine
V Magazine
Posetioci modne revije u Milanu nisu mogli da veruju svojim očima: Pogledajte kako je izgledala pozornica
City Magazine / Danas
Coi Leray Poses With Condoms During Milan Fashion Week
HotNewHipHop
Diesel: Ready-To-Wear AW23
10 Magazine
Durex and Diesel create a 200,000 condom box mountain
Malta Daily

Spread Score

How it works
ReachNo data yetContagion35Breadth30Velocity69Longevity1737

Numbers

Seed to peak
1 day
Feb 22 ’23 to Feb 23 ’23
Platforms
6
Started on Retail
Origin
Stunt
Fashion & accessories

Mechanics

  • Real-world spectaclePrimary
  • Transgression
  • Mystery & lore
  • Platform jump
  • Pairing

How it spread

Trace the origin

Diesel revealed a Durex condom mountain at its Milan runway show. Digg, Coi Leray and TikTok creators circulated it, while news outlets covered the set. A clothing capsule and store giveaways followed.

Google searchesJan ’23MarMayJunAugDecMay ’24OctMay ’25OctPeakRetailXInstagramPressOpen webTikTok
RetailXInstagramPressOpen webTikTok

14 more events on this chart

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Timeline (17)

  1. February 2023

    Diesel / Durex precursor · Feb 2023

    Guests received Diesel-branded Durex packets about a week before the runway reveal.[1]

    Diesel kicks off Milan Fashion Week with its most sensual show ever - HIGHXTAR.

  2. Diesel / Glenn Martens seed · Feb 22 ’23

    Diesel unveiled a runway set it said contained 200,000 Durex condom boxes in Milan.[2][3]

    Condoms, Cutouts, and Choice: Diesel's AW23 Collection Debuts at Milan Fashion Week - V Magazine

  3. @digg platform jump · Feb 22 ’23

    Digg posted the mountain and invited readers to look at it.[4][5]

    Posetioci modne revije u Milanu nisu mogli da veruju svojim očima: Pogledajte kako je izgledala pozornica
Origin
Stunt
Sector
Fashion & accessories
Region
IT
Reported figure
—
Evidence
Grade B

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Avavav on Instagram: "AW23 - ‘Fake it til you break it’ Creative director - @beate.karlsson Film director - @danielhallberg Photographer - @petroli0 Videographer - @leo.casalini Mua -…

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How the next thing spread, the week it does.

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Google searchesJan ’23MarMayJunAugDecMay ’24OctMay ’25OctPeakRetailXInstagramPressOpen webTikTok
RetailXInstagramPressOpen webTikTok

14 more events on this chart

Join free to see them

  1. February 2023

    Diesel / Durex precursor · Feb 2023

    Guests received Diesel-branded Durex packets about a week before the runway reveal.[1]

    Diesel kicks off Milan Fashion Week with its most sensual show ever - HIGHXTAR.

  2. Diesel / Glenn Martens seed · Feb 22 ’23

    Diesel unveiled a runway set it said contained 200,000 Durex condom boxes in Milan.[2][3]

    Condoms, Cutouts, and Choice: Diesel's AW23 Collection Debuts at Milan Fashion Week - V Magazine

  3. @digg platform jump · Feb 22 ’23

    Digg posted the mountain and invited readers to look at it.[4][5]

    Posetioci modne revije u Milanu nisu mogli da veruju svojim očima: Pogledajte kako je izgledala pozornica

  1. platform jump · Feb 22 ’23

  2. press · Feb 22 ’23

Join free to see the other 14 events and the full chart. Free, on every case.

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Why it worked

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