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Library/Food & drink/Down N' Out Pokéburgers
Grade B12 sourcesHIS-00129

Down N' Out Pokéburgers

Food & drink · 2016 · Notable

50Editable slideCertificate

A Sydney pop-up offered 100 Pokémon burgers a day and drew queues.

Original · Down N' Out / Hashtag Burgers
Liefde voor Pokémon door de maag met nieuwe burger
NOS
Jason King on Instagram: "The #pokemon masters at @downnout_ have created three #pokeburgers to homage the craze and love for all things #pokemongo - at only $15- you get a mystery burger egg…
Jason King on Instagram
Рокси&Майк on Instagram: "#Roxy_says ждёшь своей очереди и получаешь рандомного (одного из трёх) покемона) Сюрприз. Мне достался Чармандр) #pokeburgers #pokemonobsession #pokemongo #съедобушка…
Рокси&Майк on Instagram
PokéMania is raging — HUGGYS
HUGGYS
Restaurant launches Pokemon burgers
Reuters via Gulf Times

Spread Score

How it works
ReachNo data yetContagionNo data yetBreadth30Velocity100Longevity2550

Numbers

Peak date
Week of Aug 26, 2016
Aug 23 ’16 to Week of Aug 26, 2016
Platforms
6
Started on Retail
Origin
Seeded
Food & beverage

Mechanics

  • Scarcity drop
  • Creator relay
  • Platform jump
  • NewsjackingPrimary
  • Variable reward
  • Sell-out loop

How it spread

Trace the origin

Down N' Out launched Pokémon-shaped burgers in Sydney. Food creators shared preview photos, the owner reported a sell-out and a dinner restock, Reuters covered queues, and Pokémon Blog relayed a tasting video.

Dates use the stated precision; chart positions are date anchors.

Google searchesAug ’16SepOctNovDecJan ’17PeakPressInstagramRetailFacebookOpen webYouTube
PressInstagramRetailFacebookOpen webYouTube

13 more events on this chart

Join free to see them

Timeline (16)

  1. August 2016

    BuzzFeed precursor · Aug 21 ’16

    BuzzFeed revealed the Pokémon burgers and announced their sale from August 23.[1]

    Open the first post ↗

  2. @downnout_ precursor · Aug 22 ’16

    Down N' Out announced its Pokémon burger special and asked followers to tag a mate.[2]

  3. Jason King (@spooningaust) precursor · Aug 22 ’16

    Jason King shared a preview photo and said the mystery burgers would go on sale the next day.[3][4]

    Jason King on Instagram: "The #pokemon masters at @downnout_ have created three #pokeburgers to homage the craze and love for all things #pokemongo - at only $15- you get a mystery burger egg…
Changelogupdated Oct 12 ’26
  1. 2026-10-12Added: 15 events, 11 sources · Score 51
Origin
Seeded
Sector
Food & beverage
Region
AU
Reported figure
—
Evidence
Grade B

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How the next thing spread, the week it does.

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Google searchesAug ’16SepOctNovDecJan ’17PeakPressInstagramRetailFacebookOpen webYouTube
PressInstagramRetailFacebookOpen webYouTube

13 more events on this chart

Join free to see them

  1. August 2016

    BuzzFeed precursor · Aug 21 ’16

    BuzzFeed revealed the Pokémon burgers and announced their sale from August 23.[1]

    Open the first post ↗

  2. @downnout_ precursor · Aug 22 ’16

    Down N' Out announced its Pokémon burger special and asked followers to tag a mate.[2]

  3. Jason King (@spooningaust) precursor · Aug 22 ’16

    Jason King shared a preview photo and said the mystery burgers would go on sale the next day.[3][4]

    Jason King on Instagram: "The #pokemon masters at @downnout_ have created three #pokeburgers to homage the craze and love for all things #pokemongo - at only $15- you get a mystery burger egg…

  1. precursor · Aug 22 ’16

  2. precursor · Aug 22 ’16

Join free to see the other 13 events and the full chart. Free, on every case.

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Why it worked

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