Grade B14 sourcesHIS-01147
e.l.f. Glow Reviver Lip Oil
Product · 2023 · Notable
e.l.f.'s $8 Glow Reviver Lip Oil became its best-selling product two years in a row.
Spread Score
How it worksNumbers
- Seed to peak proxy
- 5 weeks
- Oct 12 ’23 to Nov 17 ’23
- Platforms
- 7
- Started on Open web
- Origin
- Mixed
- Beauty & personal care
Mechanics
How it spread
Trace the origine.l.f. opened early access to Glow Reviver Lip Oil on Oct. 12, 2023, at $8 a shade, with a paid social campaign. By mid-November Glamour UK called it viral and reviewers compared it to Dior's lip oil. In 2026 e.l.f. said it was its best-selling product two years in a row.
Proxy date; not a directly measured attention peak.
9 more events on this chart
Join free to see themTimeline (12)
Spread the same way
New cases, every week
How the next thing spread, the week it does.