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Library/Series/Emily in Paris
Grade A25 sourcesHIS-01277

Emily in Paris

Series · 2020 · Viral

63Editable slideCertificate

Netflix said 58 million households chose to watch Emily in Paris.

Trailer · Netflix on YouTube

Danny Pellegrino

@DannyPellegrino · Oct 4, 2020

Emily posts this pic on her Instagram and gets 20,000 new followers. #EmilyInParis

4.2K31
Post · @DannyPellegrino on X
Clip · Alex Meyers on YouTube
Official Emily in Paris poster, shared by Lily Collins on Instagram.
Lily Collins on Instagram
Emily at a party below the Eiffel Tower, from the official trailer.
Netflix on YouTube
Lily Collins as Emily at a desk in a scene from Emily in Paris.
Deadline
Emily on a Paris bridge over the Seine.
Netflix
Emily in front of the Eiffel Tower.
Netflix
McDonald's Strasbourg 'Emily in McDo' menu art.
McDonald's Strasbourg
Official Samsung and Netflix season-two campaign artwork; planned partner promotion.
Samsung / Netflix
Emily in a red beret at a Paris café.
TVLine
The Emily in Paris cast at a restaurant table.
TheWrap

Spread Score

How it works
Reach70Contagion35Breadth100Velocity65Longevity3563

Numbers

Observed peak date
Week of Oct 9, 2020
Oct 2 ’20 to Week of Oct 9, 2020
Platforms
6
Started on Open web
Origin
Mixed
Entertainment

Mechanics

  • ControversyPrimary
  • Platform jump
  • Press loop

How it spread

Trace the origin

The series premiered on Netflix, then French criticism and online jokes drew press coverage. Lyst reported increases in clothing searches, and Netflix renewed the show. Later seasons added retail tie-ins and sponsored launch campaigns.

Observed peak within the documented measurement window; not an all-time maximum. Dates use the stated precision; chart positions are date anchors.

Wikipedia views · Google searchesMay ’20AugOctNovMar ’21JulDecMay ’22NovOct ’23Sep ’24Jul ’25Mar ’26Observed peakPressYouTubeOpen webXRetailInstagram
PressYouTubeOpen webXRetailInstagram

13 more events on this chart

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Timeline (16)

  1. July 2020

    Netflix / MTV Studios precursor · Jul 13 ’20

    Netflix acquired the series from Paramount Network before its premiere.[1]

    Open the first post ↗

  2. September 2020

    Netflix precursor · Sep 1 ’20

    Netflix released a teaser, and Lily Collins announced the October 2 premiere on Instagram.[2][3]

    Emily in a red beret at a Paris café.

  3. October 2020

    Netflix / Darren Star seed · Oct 2 ’20

    Netflix released the first season of Emily in Paris.[4][2][5]

  1. press · Oct 2 ’20

  2. platform jump · Oct 4 ’20

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Why it worked

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  1. 1
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Origin
Mixed
Sector
Entertainment
Region
US
Reported figure
—
Evidence
Grade A

Spread the same way

Series · Open web · 202079

The Queen's Gambit (miniseries)

Netflix (distributor); Scott Frank and Allan Scott (creators)

Netflix reported 62 million households as its chess drama drove a retail and playing boom.

62M views

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