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Library/Trend & aesthetic/My Little Pony bronies
Grade A24 sourcesHIS-01326

My Little Pony bronies

Trend & aesthetic · 2010 · Notable

54Editable slideCertificate

An adult pony fandom grew from forum posts into conventions drawing over 10,000 fans.

Clip · Jenny Nicholson on YouTube
Twilight Sparkle in My Little Pony: Friendship Is Magic
Equestria Daily
Friendship Is Magic still shared for Equestria Daily's half-billion views
Equestria Daily
BronyCon logo
BronyCon chairs (letter reproduced by Equestria Daily)
Attendees fill the hall at the final BronyCon in 2019
Douglas Muth / CC BY-SA 2.0

Spread Score

How it works
Reach51ContagionNo data yetBreadth90Velocity0Longevity6954

Numbers

Equestria Daily cumulative views, latest sourced milestone
800M
As of Sep 24, 2017 · Open web · Self-reported · Equestria Daily
Milestone date
Week of Aug 4, 2019
Oct 21 ’10 to Week of Aug 4, 2019
Platforms
5
Started on Open web
Origin
Organic
Entertainment

Mechanics

  • Identity badgePrimary
  • Fandom mobilisation
  • Platform jump
  • Press loop
  • Transgression

How it spread

Trace the origin

Adult fans discussed Friendship Is Magic on 4chan, then made art, videos and conventions. The Hub acknowledged bronies, and Hasbro licensed fan-designed figures. Fan funding and all-ages comic preorders documented commercial activity, without isolating adult spending.

Documented milestone; not a measured attention peak. Dates use the stated precision; chart positions are date anchors.

Wikipedia views · Google searchesMay ’10NovJun ’11DecDec ’12Oct ’13Sep ’14Jul ’16Jan ’18OctOct ’19Sep ’20MilestoneOpen webPressYouTubeTVRetail
Open webPressYouTubeTVRetail

13 more events on this chart

Join free to see them

Timeline (16)

  1. October 2010

    Amid Amidi / Cartoon Brew precursor · Oct 19 ’10

    Amid Amidi criticized toy-based TV animation in an essay that discussed Friendship Is Magic.[1]

    Open the first post ↗

  2. Anonymous /co/ users seed · Oct 21 ’10

    An October thread preserved fans praising Fluttershy and sharing Friendship Is Magic images.[2][3]

  3. January 2011

    Sethisto / Equestria Daily platform jump · Jan 19 ’11

    Equestria Daily published instructions for submitting fan fiction, pictures, comics and news.[4]

    Twilight Sparkle in My Little Pony: Friendship Is Magic

  1. owner response · May 27 ’11

  2. press · Jun 2 ’11

Join free to see the other 13 events and the full chart. Free, on every case.

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Why it worked

Do this

  1. 1
  2. 2
  3. 3

Pro opens the playbook, all 14 sourced numbers and 24 sources. Start with a free account.

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Origin
Organic
Sector
Entertainment
Region
Global
Equestria Daily cumulative views, latest sourced milestone
800M
As of Sep 24, 2017 · Open web · Self-reported · Equestria Daily
Evidence
Grade A

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How the next thing spread, the week it does.