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Library/Book/Fire and Fury
Grade A15 sourcesHIS-01618

Fire and Fury

Book · 2018 · Notable

50Editable slideCertificate

Trump tried to stop publication; Macmillan reported 1.7 million sales across formats.

Clip · TODAY on YouTube
Original Henry Holt hardcover cover of Fire and Fury, from Macmillan’s cover service.
Henry Holt and Company / Macmillan
Stephen Miller slams 'Fire and Fury' as 'grotesque work of fiction'
NBC News
‘Fire And Fury’ Author Michael Wolff: ‘I Absolutely’ Spoke To President Donald Trump | TODAY
TODAY on YouTube

Spread Score

How it works
Reach52ContagionNo data yetBreadth60Velocity65Longevity1650

Numbers

Observed peak date
Week of Jan 11, 2018
Jan 5 ’18 to Week of Jan 11, 2018
Platforms
5
Started on Retail
Origin
Seeded
Media & publishing

Mechanics

  • ControversyPrimary
  • Platform jump
  • Press loop
  • Sell-out loop

How it spread

Trace the origin

Excerpts appeared before Trump’s legal threat. Holt advanced publication to January 5, and stores sold out. Trump’s tweets and a fake excerpt extended coverage; Macmillan reported 1.7 million all-format sales.

Observed peak within the documented measurement window; not an all-time maximum. Dates use the stated precision; chart positions are date anchors.

Wikipedia views · Google searchesNov ’17DecFeb ’18JunOctMar ’19JulNovObserved peakPressOpen webRetailTVX
PressOpen webRetailTVX

11 more events on this chart

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Timeline (14)

  1. November 2017

    Henry Holt and Company precursor · Nov 14 ’17

    Henry Holt announced the book for January 9.[1]

    Open the first post ↗

  2. January 2018

    Michael Wolff / New York precursor · Jan 3 ’18

    New York published Wolff’s authorized excerpt about Trump’s campaign and White House.[2][3]

  3. Henry Holt and Company precursor · Jan 4 ’18

    Holt moved publication to January 5 after Trump’s lawyer demanded a halt.[4]

  1. seed · Jan 5 ’18

  2. platform jump · Jan 5 ’18

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Why it worked

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Origin
Seeded
Sector
Media & publishing
Region
US
Reported figure
—
Evidence
Grade A

Spread the same way

Series · Open web · 202079

The Queen's Gambit (miniseries)

Netflix (distributor); Scott Frank and Allan Scott (creators)

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62M views

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New cases, every week

How the next thing spread, the week it does.