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Library/Product/iPad launch
Grade B25 sourcesHIS-01528

iPad launch

Product · 2010 · Notable

52Editable slideCertificate

Apple reported one million iPads sold in its first month.

Clip · Blendtec's Will It Blend? on YouTube
A 1st generation Apple iPad. This is the 32GB WiFi model.
Evan-Amos / Public domain / Wikimedia Commons
First-generation Wi-Fi and Wi-Fi + 3G iPads photographed in June 2010; CC BY 2.0.
Yutaka Tsutano
Will It Blend? - iPad
Blendtec's Will It Blend? on YouTube
Apple Airs First iPad Commercial During Oscars, Steve Jobs at Event [Ad Video Posted]
MacRumors

Spread Score

How it works
ReachNo data yetContagion35Breadth70Velocity32Longevity7252

Numbers

Seed to milestone
4 weeks
Apr 3 ’10 to Apr 30 ’10
Platforms
6
Started on Retail
Origin
Mixed
Technology

Mechanics

  • Scarcity drop
  • Platform jump
  • Press loopPrimary
  • Controversy
  • Sell-out loop

How it spread

Trace the origin

Apple's reveal prompted name jokes and video parodies. Paid TV advertising preceded US retail queues. Apple delayed overseas sales amid shortages and reported one million iPads in 28 days.

Documented milestone; not a measured attention peak.

Google searchesFeb ’10MarAprMayJunJulSepNovMilestoneOpen webXYouTubeTVRetailPress
Open webXYouTubeTVRetailPress

13 more events on this chart

Join free to see them

Timeline (16)

  1. January 2010

    Steve Jobs / Apple precursor · Jan 27 ’10

    Apple unveiled the iPad and announced a starting price of $499.[1]

    Open the first post ↗

  2. Twitter and Tumblr users precursor · Jan 27 ’10

    Users circulated menstrual-product jokes about the name, and #iTampon became a Twitter trend.[2][3]

  3. WIRED precursor · Jan 29 ’10

    WIRED documented iPad parody videos featuring Pee-wee, Twilight and Downfall.[4]

  1. precursor · Mar 7 ’10

  2. seed · Apr 3 ’10

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Why it worked

Do this

  1. 1
  2. 2
  3. 3

Pro opens the playbook, all 14 sourced numbers and 25 sources. Start with a free account.

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Origin
Mixed
Sector
Technology
Region
US
Reported figure
—
Evidence
Grade B

Spread the same way

Product · Retail · 201538

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  • The original iPhone
  • L.O.L. Surprise!

New cases, every week

How the next thing spread, the week it does.