Ford Fiesta Movement, 2009
Campaign · 2009 · Niche
Ford’s creator campaign reported more than 50,000 interested prospects by October 6.
Spread Score
How it worksNumbers
- Interested prospects
- >50K
- May–Oct 6, 2009 · Ford claim · Open web · Self-reported · Ford (release reproduced by Autoblog)
- Milestone date
- Oct 6 ’09
- Jan 2009 to Oct 6 ’09
- Platforms
- 3
- Started on Open web
- Origin
- Mixed
- Auto & mobility
Mechanics
How it spread
Trace the originFord recruited video applicants, then supplied selected creators with cars for monthly missions. Applicants’ videos and later mission content reached social audiences. Ford reported more than 50,000 interested prospects by October, most not driving a Ford.
Documented milestone; not a measured attention peak. Dates use the stated precision; chart positions are date anchors.
5 more events on this chart
Join free to see themTimeline (8)
January 2009
Ford seed · Jan 2009
Ford invited online video applications for its Fiesta Movement creator campaign.[1]
February 2009
WIRED press · Feb 23 ’09
WIRED covered the campaign’s public call for brand ambassadors.[2]
March 2009
Fiesta Movement applicants platform jump · Mar 26 ’09
Ford reported more than 580,000 YouTube views of applicants’ videos.[3]
Spread the same way
New cases, every week
How the next thing spread, the week it does.