Harry Potter and the Deathly Hallows book release
Book · 2007 · Notable
The final Harry Potter novel sold an estimated 8.3 million US copies in its first day.
Spread Score
How it worksNumbers
- Seed to milestone
- 5 days
- Jul 17 ’07 to Jul 22 ’07
- Platforms
- 4
- Started on Retail
- Origin
- Mixed
- Entertainment
How it spread
Trace the originPaid advertising and fan speculation preceded leaked pages and early deliveries. Fans posted a YouTube song and policed spoilers. Midnight queues accompanied the official launch; Scholastic estimated 8.3 million US sales in its first day.
Documented milestone; not a measured attention peak.
13 more events on this chart
Join free to see themTimeline (16)
February 2007
Amazon precursor · Feb 1 ’07
Amazon opened pre-orders for the novel and announced its July publication date.[1]
March 2007
Scholastic precursor · Mar 14 ’07
Scholastic announced a multimillion-dollar campaign with national online, print and billboard advertising.[2]
May 2007
Amazon precursor · May 8 ’07
Amazon reported more than a million worldwide pre-orders for the book.[3]
Join free to see the other 13 events and the full chart. Free, on every case.
Spread the same way
New cases, every week
How the next thing spread, the week it does.