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Library/Product/Rhode Pocket Blush
Grade B22 sourcesHIS-00763

Rhode Pocket Blush

Product · 2024 · Niche

28Editable slideCertificate

Two Pocket Blush shades sold out before Rhode’s New York pop-up opened.

Clip · @golloria on TikTok
Clip · rhode skin on Instagram
Clip · @golloria on TikTok
Clip · @immbunny on TikTok
Official campaign image showing Pocket Blush in Piggy applied to cheeks.
Rhode
pocket blush piggy
Rhode
rhode skin on Instagram: "a little BLUSH FOR a little FLUSH."
rhode skin on Instagram
a sinister ASH!
@golloria on TikTok
bravo. your voice can elicit change. wonderfully done, thank you for listening to black women!
@golloria on TikTok
Goop, L'Oréal Paris and Rhode are 2024 Glossy Beauty Awards finalists
Glossy Awards
Rhode's Recipe for Success: Influencer Marketing & Affiliate Programs
Lefty
@rhode skin // @Hailey Bieber crushed their first makeup launch~ POCKET BLUSH available in 6 shades. 10/10 blendability, pigmentation, shade range, price & fill #makeup #rhode #blush
@immbunny on TikTok
Since it was established in 2022, Rhode has managed to be one of the few runaway successes of the celebrity beauty boom.
The Business of Fashion
Glossy x Launchmetrics Research: Rhode edges out Benefit as most talked-about blush
Glossy

Spread Score

How it works
ReachNo data yetContagion35Breadth30Velocity18LongevityNo data yet28

Numbers

Lefty campaign posts, June-July; includes seeded creators
1.2K
As of Jul 31, 2024 · Self-reported · Lefty
Seed to peak
2 months
Jun 20 ’24 to Aug 31 ’24
Platforms
5
Started on Open web
Origin
Seeded
Beauty & personal care

Mechanics

  • Mystery & lore
  • Scarcity dropPrimary
  • Platform jump
  • Press loop
  • Controversy

How it spread

Trace the origin

Rhode launched Pocket Blush after months of teasers and creator seeding. Two shades sold out before its New York pop-up. Reviews spread on TikTok and Reddit. Golloria’s criticism led to a favorable follow-up review and paid shade consulting.

Feb ’24AprJunJulAugSepNovFeb ’25MaySepFeb ’26PressInstagramOpen webTikTokReddit
PressInstagramOpen webTikTokReddit

12 more events on this chart

Join free to see them

Timeline (15)

  1. March 2024

    NewBeauty precursor · Mar 2024

    NewBeauty spotted Bieber holding an unreleased blush stick.[1]

    pocket blush piggy
    Open the first post ↗

  2. June 2024

    Rhode precursor · Jun 10 ’24

    Rhode announced Pocket Blush on Instagram.[2]

    rhode skin on Instagram: "a little BLUSH FOR a little FLUSH."

  3. Bella Cacciatore / Byrdie precursor · Jun 10 ’24

    Published a photographed early test with cheek-and-lip application advice and the June 20 shopping date.[22]

Origin
Seeded
Sector
Beauty & personal care
Region
US
Lefty campaign posts, June-July; includes seeded creators
1.2K
As of Jul 31, 2024 · Self-reported · Lefty
Evidence
Grade B

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Two Girls Many Cups on Instagram: "A very Stanley Christmas #stanley #stanleycup #starbucks #starbucksaddict #starbuckscoffee #starbuckscollection #Starbucks collector #starbuckscups…

New cases, every week

How the next thing spread, the week it does.

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Feb ’24AprJunJulAugSepNovFeb ’25MaySepFeb ’26PressInstagramOpen webTikTokReddit
PressInstagramOpen webTikTokReddit

12 more events on this chart

Join free to see them

  1. March 2024

    NewBeauty precursor · Mar 2024

    NewBeauty spotted Bieber holding an unreleased blush stick.[1]

    pocket blush piggy
    Open the first post ↗

  2. June 2024

    Rhode precursor · Jun 10 ’24

    Rhode announced Pocket Blush on Instagram.[2]

    rhode skin on Instagram: "a little BLUSH FOR a little FLUSH."

  3. Bella Cacciatore / Byrdie precursor · Jun 10 ’24

    Published a photographed early test with cheek-and-lip application advice and the June 20 shopping date.[22]

  1. seed · Jun 20 ’24

  2. commercial · Jun 24 ’24

Join free to see the other 12 events and the full chart. Free, on every case.

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Why it worked

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