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Library/Campaign/Heinz: Every Sauce
Grade B22 sourcesHIS-00206

Heinz: Every Sauce

Campaign · 2024 · Niche

38Editable slideCertificate

A giveaway of 100 Heinz sauce bottles spread from brand posts to Reddit and late-night TV.

Heinz UK & Ireland

@HeinzUK · Jun 24, 2024

INTRODUCING… Every Sauce ✨ A holy grail of sauces that includes not one, not two, but 14 Heinz sauces! 🤯 The catch, only 100 bottles exist and the only way to get one is to win! Tap the link below to take the quiz to see if you’re obsauced enough 👀👇 everysauce.heinz.co.uk ht

10616
Original · Heinz UK & Ireland / Wieden+Kennedy London
Clip · The Late Show with Stephen Colbert on YouTube
Clip · Aw, Would You Look at the Time on YouTube

Tessa Bennett #bemoretoddy

@littlemore20 · Jun 24, 2024

not really sure taht i could deal with all 14 in one go!

20
Post · @littlemore20 on X

Heinz UK & Ireland

@HeinzUK · Jun 24, 2024

Terms and conditions: Entries close Friday 28th June 9:00am 2024. 100 winners selected. The winning entries are randomly selected. Must be 18+ and a UK resident to enter. Please be mindful of any suspicious activity. Full T&Cs can be found on the site.

81
Post · @HeinzUK on X

Nina

@Nina88326833 · Jun 25, 2024

Omg i NEED this we are a Heinz Superfan family and need this in our lives tysm and good luck to everyone! 🙏 ❤️

10
Post · @Nina88326833 on X
INTRODUCING… Every Sauce ✨ A holy grail of sauces that includes not one, not two, but 14 Heinz sauces! 🤯 The catch, only 100 bottles exist and the only way to get one is to win! Tap the link below…
@HeinzUK on X
Official Heinz Every Sauce bottle photograph from the entrant’s One Show submission.
Heinz / Wieden+Kennedy London
196 likes, 18 comments, and 3 shares | So random | Jake-Jamie (@jakejamiebeauty) | Posted Jun 25, 2024 | Spotlight
Jake-Jamie / Snapchat
Heinz Made Only 100 Bottles Of Its 'Holy Grail' Every Sauce – And We Got To Try It - Tasting Table
Ellanor Aquitaine / Tasting Table
Meanwhile… Matthew McConaughey Is OK | Margarita Butt Funnel | Heinz Every Sauce
The Late Show with Stephen Colbert on YouTube
I recreated Heinz’ Every Sauce by mixing 14 sauces
Aw, Would You Look at the Time on YouTube
Heinz Flavours Sauces Bundle | Heinz
Heinz To Home
Heinz has enlisted its creative agency Wieden + Kennedy to combine fourteen of its sauces for a new product launch, which celebrates those who are..."obsauced".
Marketing Beat
Heinz launches a saucy competition | Scottish Grocer & Convenience Retailer
Scottish Grocer

Spread Score

How it works
Reach41ContagionNo data yetBreadth60Velocity2Longevity3738

Numbers

Earned media impressions, owner claim (slide 14)
220M
As of Oct 30, 2024 · Self-reported · The Kraft Heinz Company
Peak date
Week of Jun 28, 2024
Jun 24 ’24 to Week of Jun 28, 2024
Platforms
6
Started on X
Origin
Seeded
Food & beverage

Mechanics

  • Scarcity dropPrimary
  • Mystery & lore
  • Platform jump
  • Visible in use
  • Resale market

How it spread

Trace the origin

Heinz offered a limited sauce blend through a UK quiz and gifted bottles to reviewers. X replies and Reddit discussions followed. The idea reached Colbert’s show; later, a creator recreated the blend. Entrant submissions reported reach and sales growth.

Dates use the stated precision; chart positions are date anchors.

Google searchesMay ’24JulAugOctFeb ’25MayJulSepDecMay ’26SepPeakXOpen webPressRedditTVYouTube
XOpen webPressRedditTVYouTube

14 more events on this chart

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Timeline (17)

  1. June 2024

    @HeinzUK seed · Jun 24 ’24

    Heinz introduced Every Sauce on X and offered its limited bottles through a competition.[1][2][21]

    INTRODUCING… Every Sauce ✨ A holy grail of sauces that includes not one, not two, but 14 Heinz sauces! 🤯 The catch, only 100 bottles exist and the only way to get one is to win! Tap the link below…
    Open the first post ↗

  2. @littlemore20 backlash · Jun 24 ’24

    Tessa Bennett replied that she was unsure she could deal with all the sauces in one go.[3][4]

  3. Wonderland Comms owner response · Jun 24 ’24

    Wonderland Comms announced its role in launching Every Sauce and linked the giveaway quiz.[21]

    Heinz has enlisted its creative agency Wieden + Kennedy to combine fourteen of its sauces for a new product launch, which celebrates those who are..."obsauced".
Changelogupdated Oct 13 ’26
  1. 2026-10-13Revised 3 events · Added 1 source · Revised 3 numbers · Added 1 evidence check · Score 35 → 38
  2. 2026-10-12Added: 16 events, 20 sources · Score 35
Origin
Seeded
Sector
Food & beverage
Region
GB
Earned media impressions, owner claim (slide 14)
220M
As of Oct 30, 2024 · Self-reported · The Kraft Heinz Company
Evidence
Grade B

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fits

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How the next thing spread, the week it does.

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Google searchesMay ’24JulAugOctFeb ’25MayJulSepDecMay ’26SepPeakXOpen webPressRedditTVYouTube
XOpen webPressRedditTVYouTube

14 more events on this chart

Join free to see them

  1. June 2024

    @HeinzUK seed · Jun 24 ’24

    Heinz introduced Every Sauce on X and offered its limited bottles through a competition.[1][2][21]

    INTRODUCING… Every Sauce ✨ A holy grail of sauces that includes not one, not two, but 14 Heinz sauces! 🤯 The catch, only 100 bottles exist and the only way to get one is to win! Tap the link below…
    Open the first post ↗

  2. @littlemore20 backlash · Jun 24 ’24

    Tessa Bennett replied that she was unsure she could deal with all the sauces in one go.[3][4]

  3. Wonderland Comms owner response · Jun 24 ’24

    Wonderland Comms announced its role in launching Every Sauce and linked the giveaway quiz.[21]

    Heinz has enlisted its creative agency Wieden + Kennedy to combine fourteen of its sauces for a new product launch, which celebrates those who are..."obsauced".

  1. press · Jun 25 ’24

  2. platform jump · Jun 27 ’24

Join free to see the other 14 events and the full chart. Free, on every case.

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Why it worked

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