Home Depot’s 12-foot skeleton
Product · 2020
A $299 lawn skeleton sold out and returned for annual releases, costumes and resale.
Spread Score
How it worksNumbers
- Milestone date
- Sep 28 ’20
- Jul 2020 to Sep 28 ’20
- Platforms
- 6
- Started on Retail
- Origin
- Seeded
- Home & lifestyle
How it spread
Trace the originHome Depot launched Skelly online in July 2020. Customer videos, jokes and a Facebook club followed; it sold out before October. Annual restocks, costumes and resale kept it circulating, while Home Depot added related giants and technology upgrades.
Documented milestone; not a measured attention peak. Some dates are known only to the week, month or year.
Timeline (16)
July 2020
September 2020
Jennifer Penelope Corcoran platform jump · Sep 5 ’20
Corcoran created the Facebook group that became 12 Ft Skeleton Halloween Club.[4]
Join free to see why it worked and the other 13 events. Free, on every case.
Do this
- 1Design a product people can recognize in an ordinary phone photo.
Every number (9)
- Original Skelly retail price; owner’s retrospective claim“Skelly’s price remains the same great value as when he first took the nation by storm in 2020 - $299.”$299[11]
Press (7 outlets)
- Sep 28, 202089 days in
Fox News · Home Depot’s giant Halloween skeleton sells out online: I love him
You’ve seen 1 of 4 steps, 1 of 9 numbers and 1 of 7 outlets. Pro opens the rest, with all 22 sources.
