Indian Matchmaking sparks online debate
Series · 2020
Netflix said a quarter of its members in India watched the series in four weeks.
The Grim Reader
@SparkAuror · Jul 16, 2020
Getting increasingly sure that this show is a parody. The characters might not know it, or they are amazing actors. Maybe the purpose of this show is to help UC Indians realize how devastatingly embarrassing this whole sham is.
Spread Score
How it worksNumbers
- Peak proxy date
- Week of Jul 24, 2020
- Jul 16 ’20 to Week of Jul 24, 2020
- Platforms
- 6
- Started on Open web
- Origin
- Seeded
- Entertainment
How it spread
Trace the originNetflix released Indian Matchmaking in July 2020. Viewers debated caste, colorism and gender on social media as memes and news coverage circulated.
Proxy date; not a directly measured attention peak. Some dates are known only to the week, month or year.
Timeline (18)
July 2020
Netflix precursor · Jul 9 ’20
Netflix released a trailer for its matchmaking series.[1]
Netflix seed · Jul 16 ’20
The first season became available on Netflix.[2]
The Grim Reader platform jump · Jul 16 ’20
A viewer questioned whether the show was a parody of arranged marriage.[3]
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Spread the same way
Do this
- 1Let audiences discuss difficult topics without presenting one account as universal.
Every number (1)
- Netflix members in India watching during first four weeks“which was watched by a quarter of our members in India and millions of members outside of India in its first four weeks.”25%[17]
Press (7 outlets)
- Jul 21, 20205 days in
Reuters via Jakarta Post · Netflix show on Indian matchmaker stokes debate
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