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Library/Campaign/Jacquemus Le Bambino bag buses
Grade B19 sourcesHIS-00744

Jacquemus Le Bambino bag buses

Campaign · 2023 · Niche

25Editable slideCertificate

A CGI bag-bus clip drew 49 million views, its maker claimed.

Original · Ian Padgham / Origiful for Jacquemus

Up Next

@upnextdesigner · Apr 5, 2023

The only traffic I would be happy with

19.7K105
Post · @upnextdesigner on X

petit croissant 🥐

@Baby_Princess_L · Apr 5, 2023

JE VEUX MONTER DANS UN BUS JACQUEMUS 👜👜👜👜

00
Post · @Baby_Princess_L on X

y

@dittoyaya · Apr 5, 2023

imagine tu dois remplir les papiers pour l’assurance car un sac jacquemus géant t’es rentré dedans

Up Next@upnextdesigner

The only traffic I would be happy with

8122
Post · @dittoyaya on X
Clip · JACQUEMUS on Instagram
Clip · JACQUEMUS on Instagram
JACQUEMUS on Instagram: "I THINK I LIKE PARIS NOW 🫠"
JACQUEMUS on Instagram
The only traffic I would be happy with
@upnextdesigner on X
JACQUEMUS on Instagram: "We did it for real!! 1 year anniversary ! :)"
JACQUEMUS on Instagram
Bambino géant : Jacquemus crée le buzz avec une fausse opération de street marketing
FashionUnited
How Jacquemus' Viral Bags-On-Wheels Stopped Traffic
PAPER
Fashion Briefing: 'Videos of things that never happened’ are dominating fashion marketing
Glossy
jacquemus bolsas lago di como
ELLE México
Marketing Briefing: Why agency execs believe there will be more faux OOH in 2024
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Jacquemus created a REAL mobile handbag
Famous Campaigns

Spread Score

How it works
Reach22ContagionNo data yetBreadth40Velocity28Longevity825

Numbers

Up Next repost: live X post views, rounded
8.8M
As of Oct 14, 2026 · X · Up Next / X
Peak date
Week of Apr 6, 2023
Apr 5 ’23 to Week of Apr 6, 2023
Platforms
6
Started on Instagram
Origin
Seeded
Fashion & accessories

Mechanics

  • Response chainPrimary
  • Creator relay
  • Platform jump
  • Press loop
  • Controversy

How it spread

Trace the origin

Jacquemus posted CGI bag buses on Instagram. X users reposted the clip, TikTok creators stitched it, and Reddit users turned it into jokes. Press examined whether it was real and how digital ads should be disclosed. A year later, the brand claimed a physical version.

Dates use the stated precision; chart positions are date anchors.

Google searchesMar ’23AprMayJulSepNovDecFeb ’24MarAprPeakInstagramXOpen webPressRedditTikTok
InstagramXOpen webPressRedditTikTok

13 more events on this chart

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Timeline (16)

  1. April 2023

    Jacquemus seed · Apr 5 ’23

    Jacquemus posted a CGI video of Le Bambino bags driving through Paris.[1][2]

    JACQUEMUS on Instagram: "I THINK I LIKE PARIS NOW 🫠"
    Open the first post ↗

  2. @upnextdesigner / @Baby_Princess_L / @dittoyaya platform jump · Apr 5 ’23

    Up Next reposted the clip; two other accounts asked to ride a bag bus and joked about a collision.[3][4][5]

    The only traffic I would be happy with

  3. Angelic Vendette platform jump · Apr 6 ’23

    Alo Yoga’s marketing head shared the clip on her personal LinkedIn account, questioning whether it needed to be real.[6]

Origin
Seeded
Sector
Fashion & accessories
Region
FR
Up Next repost: live X post views, rounded
8.8M
As of Oct 14, 2026 · X · Up Next / X
Evidence
Grade B

Spread the same way

Mikayla Nogueira’s Telescopic Lift ad

TikTok · 2023

49
THESE ARE THE LASHES OF MY DREAMS!! @lorealparisusa never lets me down 😭 #TelescopicLift #LorealParisPartner #LorealParis @zoehonsinger

64.2M views

Jeremy Allen White for Calvin Klein Spring 2024

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38
Jeremy Allen White in Calvin Klein Underwear | Spring 2024 Campaign

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Serena Williams injects herself with a GLP-1 weight loss drug as millions watch the Super Bowl. She dances and shows off how “convenient” it is to get GLP-1s using the Ro app. She even says you can…

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X · 2025

34
so like, why is @elfcosmetics working with a man like matt rife who is extremely misogynistic and sexist when their primary demographic is women?

33.8M views

New cases, every week

How the next thing spread, the week it does.

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Free account, every case's full spread.

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Google searchesMar ’23AprMayJulSepNovDecFeb ’24MarAprPeakInstagramXOpen webPressRedditTikTok
InstagramXOpen webPressRedditTikTok

13 more events on this chart

Join free to see them

  1. April 2023

    Jacquemus seed · Apr 5 ’23

    Jacquemus posted a CGI video of Le Bambino bags driving through Paris.[1][2]

    JACQUEMUS on Instagram: "I THINK I LIKE PARIS NOW 🫠"
    Open the first post ↗

  2. @upnextdesigner / @Baby_Princess_L / @dittoyaya platform jump · Apr 5 ’23

    Up Next reposted the clip; two other accounts asked to ride a bag bus and joked about a collision.[3][4][5]

    The only traffic I would be happy with

  3. Angelic Vendette platform jump · Apr 6 ’23

    Alo Yoga’s marketing head shared the clip on her personal LinkedIn account, questioning whether it needed to be real.[6]

  1. owner response · Apr 6 ’23

  2. peak · Week of Apr 6, 2023

Join free to see the other 13 events and the full chart. Free, on every case.

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Why it worked

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